Paid Ads Specialist (Freelance / Part-Time)

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TYPE OF WORK

Part Time

SALARY

$10/hour

HOURS PER WEEK

10

DATE UPDATED

May 8, 2026

JOB OVERVIEW

Paid Ads Specialist (Freelance / Part-Time)

The Lavender Agency

The Lavender Agency is seeking a Paid Ads Specialist to support paid growth initiatives across a portfolio of fashion, beauty, lifestyle, and luxury-adjacent brands, in addition to internal agency marketing efforts.

This is an execution-focused role for someone who understands both the technical side of campaign setup and the strategic thinking behind performance marketing. We’re looking for someone who is organized, proactive, analytical, and comfortable working across multiple brands with different goals, audiences, and budgets.

Responsibilities

• Set up and manage paid ad campaigns across Meta, Google, TikTok, and/or Pinterest
• Build audiences, retargeting flows, and campaign structures
• Implement creative assets, copy, and testing variations
• Monitor campaign performance and make optimization recommendations
• Track and report on KPIs including ROAS, CPA, CTR, CAC, conversion rate, and spend efficiency
• Support launch campaigns, evergreen campaigns, retargeting, and lead generation initiatives
• Collaborate with strategy, creative, and content teams to align campaigns with overall marketing objectives
• Assist with paid growth initiatives for The Lavender Agency internally

Ideal Candidate

• Experience managing paid campaigns for e-commerce and/or service-based brands
• Strong understanding of Meta Ads Manager required
• Experience with Google Ads, TikTok Ads, and Pinterest Ads is a plus
• Comfortable working with varying budget sizes
• Understands conversion-focused creative and funnel strategy
• Able to analyze performance data and identify opportunities for optimization
• Highly organized with strong attention to detail
• Strong communication and follow-through
• Experience working with elevated, design-conscious, or luxury-oriented brands is a plus

To Apply

Please send:
• Relevant campaign examples or case studies
• Performance metrics/results (ROAS, CPA, CTR, conversions, etc.)
• Platforms you’ve worked in most extensively
• Typical budget ranges managed
• Pricing structure or hourly rate
• Availability and turnaround times

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