Google / Meta PPC, SEO, Paid Ads Expert

Job Type

Full-Time / Long-Term

Compensation

Competitive monthly salary based on experience, skill level, and proven results. Performance bonuses available for exceptional lead generation results.

About the Role

We are looking for an absolute superstar paid advertising expert to help us scale high-quality lead generation campaigns in the business loans / business funding / merchant cash advance / small business financing space.

This is not a beginner media buyer role.

We are looking for someone who deeply understands paid acquisition, conversion funnels, tracking, testing, targeting, creative strategy, landing pages, lead quality, and post-lead conversion — not just someone who knows how to launch basic ads.

You should be highly experienced across:

Google Ads
LinkedIn Ads
Meta Ads / Facebook / Instagram
Retargeting campaigns
PPC campaign structure
Lead generation funnels
Landing page optimization
Tracking and attribution
AI-driven search visibility using ChatGPT, Claude, Perplexity, Google AI Overviews, Gemini, and other emerging AI discovery channels

Our company operates in the business funding space, so the goal is not just to generate cheap leads. The goal is to generate real business owners who are actively looking for capital, loans, funding, working capital, or merchant cash advance options.

This role requires someone who thinks beyond the ad account. We need a person who understands the entire customer acquisition funnel — not just impressions, clicks, and form fills. You should care deeply about what happens after the lead comes in: how fast they are contacted, whether they answer, whether they submit documents, whether they complete the application, and whether the lead turns into a real funding opportunity.

We are not just buying leads.

We are building a complete business funding acquisition system that turns the right business owners into completed applications, collected documents, approved files, and funded deals.

What You’ll Be Responsible For

You will be responsible for building, managing, optimizing, and scaling paid lead generation campaigns across major advertising platforms.

This includes:

Creating and managing Google Search campaigns for high-intent business loan keywords
Building LinkedIn campaigns targeting business owners, executives, operators, and decision-makers
Running Meta Ads campaigns for small business funding offers
Creating retargeting campaigns across Google, Meta, LinkedIn, and other channels
Researching and testing new paid ad platforms and lead generation channels
Building campaign structures that separate high-intent, mid-intent, and retargeting audiences
Writing or directing ad copy that converts business owners
Helping improve landing pages, forms, and funnels
Monitoring CPL, conversion rate, lead quality, funded deals, and ROI
Setting up and improving tracking through Google Tag Manager, pixels, conversion events, UTM tracking, CRM attribution, and reporting dashboards
Testing different offers, hooks, audiences, keywords, creatives, and landing page angles
Identifying wasted spend and aggressively improving campaign efficiency
Working with our team to understand which leads turn into real funding opportunities
Creating weekly performance reports with clear recommendations
Helping us build long-term paid acquisition infrastructure, not just isolated campaigns
Post-Lead Conversion & Handoff Responsibilities

This role does not stop at generating leads.

In business loan lead generation, the money is made after the form is submitted. A cheap lead that does not answer, does not send documents, or does not move through the process is not valuable.

You will help optimize the full journey from:

Ad click ? landing page ? form fill ? contact attempt ? document collection ? application completion ? qualified funding opportunity ? funded deal

Responsibilities include:

Improving the handoff process after a lead submits a form
Helping design better lead forms, qualification flows, and application steps
Working with the sales team to understand which leads convert and which leads waste time
Creating campaigns that optimize for real business owners, not junk form fills
Helping improve speed-to-lead workflows
Suggesting SMS, email, phone, and retargeting follow-up sequences after form submission
Helping increase the percentage of leads who answer the phone
Helping increase the percentage of leads who submit bank statements and required documents
Helping reduce drop-off between lead submission and completed application
Building retargeting campaigns for leads who started but did not finish the process
Creating separate strategies for cold leads, warm leads, abandoned forms, incomplete applications, and document-request follow-ups
Tracking lead quality beyond the initial CPL, including contact rate, application completion rate, document collection rate, approval rate, and funded deal rate
Helping connect ad platform data with CRM outcomes so we can see which campaigns produce real revenue

The right candidate understands that we are not just trying to get someone to fill out a form. We are trying to get qualified business owners to complete the process, send documents, speak with the team, and move toward funding.

AI Search / AI Visibility Responsibilities

We are also looking for someone who understands the future of search and visibility.

You should either already understand, or be eager and capable of mastering, how brands and websites get discovered, referenced, indexed, and surfaced across AI-driven search and answer engines such as:

ChatGPT
Claude
Perplexity
Google AI Overviews
Gemini
Bing Copilot
Other AI-powered search and discovery platforms

This includes:

Optimizing content so AI tools can understand and reference the company
Structuring website pages for authority, clarity, and topical relevance
Creating content that answers high-intent business funding questions
Helping improve brand mentions, citations, backlinks, and online authority
Understanding how SEO, GEO, AEO, and AI visibility are evolving
Helping us become more searchable and discoverable when business owners ask AI tools about business loans, MCA funding, working capital, and alternative financing
Ideal Candidate

You are a great fit if you are:

A true expert in paid lead generation
Highly analytical and numbers-driven
Experienced with Google Ads, Meta Ads, and LinkedIn Ads
Comfortable managing meaningful ad budgets
Deeply familiar with campaign testing and optimization
Strong at writing or improving ad copy
Familiar with landing page conversion optimization
Good at tracking, reporting, attribution, and CRM feedback loops
Interested in AI, ChatGPT, Claude, Perplexity, and the future of search
Fast, proactive, organized, and detail-oriented
Able to think strategically, not just complete tasks
Honest about performance and able to explain what is working and what is not
Comfortable being held accountable to results
Someone who understands that lead generation is only valuable if the leads convert after submission
Someone who thinks about the full funnel, including speed-to-lead, sales handoff, document collection, and application completion
Someone who can work with sales teams to identify which campaigns are producing real opportunities, not just cheap leads
Someone who knows how to build retargeting and nurture campaigns for leads who do not immediately complete the process
Someone who cares about funded deals and revenue, not just CPL
Must-Have Skills
Google Ads expert-level experience
Meta Ads expert-level experience
LinkedIn Ads experience
PPC campaign strategy
Lead generation campaign experience
Conversion tracking and attribution
Google Analytics / GA4
Google Tag Manager
Pixel setup and event tracking
Keyword research
Audience research
Retargeting
Landing page optimization
Lead funnel optimization
CRM feedback loop experience
Strong written English
Reporting and performance analysis
Experience using AI tools like ChatGPT or Claude
Strong Bonus Skills
Experience in business loans, merchant cash advance, fintech, B2B finance, insurance, real estate, legal leads, or other high-value lead generation markets
SEO experience
AI search optimization / GEO / AEO experience
CRM experience
Zapier, Make, Airtable, Close CRM, HubSpot, or similar tools
Copywriting experience
Landing page building experience
Experience with call tracking
Experience optimizing for booked calls, qualified leads, completed applications, document collection, or closed revenue — not just form fills
What We Do Not Want

Please do not apply if:

You only have basic boosted-post experience
You are a beginner media buyer
You cannot show real campaign results
You only know how to follow instructions but cannot think strategically
You are not comfortable with numbers and reporting
You cannot explain why a campaign is working or failing
You are looking for a short-term gig
You are not proactive
You only care about generating form fills and do not care what happens afterward
You optimize only for CPL without understanding lead quality, contact rate, document collection, or funded revenue
You cannot work with a sales team to improve the post-lead conversion process

We are looking for a serious, long-term operator who can help build a real acquisition engine.

To Apply

Please send the following:

A short intro about yourself and your paid ads experience
Screenshots or examples of campaign results you have achieved
The platforms you are strongest in: Google, Meta, LinkedIn, LinkedIn Lead Gen Forms, or others
Any experience you have with business loans, finance, B2B, or lead generation
Your experience with AI tools like ChatGPT, Claude, Perplexity, or AI search visibility
Your expected monthly salary
Your availability and preferred working hours
A brief explanation of how you would approach generating leads for a business funding company
A brief explanation of how you would improve the process after a lead submits a form so more leads answer, send documents, and become real opportunities
Final Note

We are not looking for someone average.

We are looking for a serious, highly skilled, world-class paid acquisition operator who wants to take ownership, test aggressively, communicate clearly, and help us build a powerful lead generation machine in the business funding space.

The right person will not just generate leads.

The right person will help us build the full system that turns paid traffic into real conversations, real applications, real documents collected, and real funded deals.