Full Time
$1,000–$1,800/month USD (based on track
40
May 5, 2026
Adella Digital is a US-based full-stack business growth and digital marketing company (Cedar Park, Texas). We're also the team behind AdellaInsight, an AI-first Marketing OS we're bringing to market. We're hiring a Cold
WHAT THIS ROLE ACTUALLY IS
You will own cold
If your idea of cold
If you've personally set up domains, warmed mailboxes, segmented ICPs, written sequences that got 5%+ reply rates, and iterated your way to booked meetings — keep going.
WHAT YOU'LL OWN
- Infrastructure: Buying and configuring sending domains (SPF, DKIM, DMARC, MX), provisioning mailboxes at scale, running warm-up cycles, monitoring deliverability across multiple sending pools.
- Lead generation: Building targeted lists for distinct ICPs — service buyers (founders, CMOs, agency owners) and product buyers (agency operators, marketing ops, in-house marketing teams). Tools: Apollo, Clay, LinkedIn Sales Nav, or equivalent.
- Campaign design: Writing offers and message variants tailored to each motion. Services campaigns sell outcomes; product campaigns sell leverage. You'll know the difference. Sequencing in Instantly.ai, Smartlead, or similar.
- A/Z testing: Subject lines, openers, CTAs, and offers across verticals and motions. Structured experiments, not random variations.
- AI workflows: Using LLMs (ChatGPT, Claude, Clay AI, etc.) to personalize at scale, enrich leads, and generate variant copy that doesn't read like AI slop.
- Reporting: Weekly metrics — deliverability, open/reply/positive-reply rates, meetings booked, pipeline contribution — segmented by motion. You'll defend the numbers in a 30-min sync.
REQUIRED EXPERIENCE
- 2+ years running cold
- Hands-on with Instantly.ai, Smartlead, Apollo, Clay, or equivalent. Mailchimp alone is not relevant.
- Deep deliverability knowledge — you know what a blacklist is, why warm-up matters, why sending 50/day from a new mailbox is non-negotiable, and how to recover a flagged domain.
- Sharp written English. You've written sequences, not just sent templates.
- Comfortable using AI tools as leverage, not a replacement for thinking.
- Ability to run two distinct outbound motions in parallel without cross-contaminating lists, domains, or messaging.
BONUS POINTS
- Selling into US-based marketing agencies, B2B SaaS buyers, founders, or CMOs.
- Worked at or with a lead-gen agency.
- Background in services-side outbound (agencies, consultancies) or product-side outbound (SaaS) — ideally both.
- Familiarity with CRM hygiene (HubSpot, Pipedrive) and how outbound feeds the broader funnel.
HOURS & LOCATION
Full-time, remote, long-term. Flexible hours, but 3–4 hours of overlap with US Central Time required.
HOW TO APPLY
Apply via OnlineJobs.ph messaging. Generic copy-paste applications will be ignored. In your message, include ALL of the following:
1. Subject line: "Cold
2. The single biggest reason cold
3. Two campaigns you've personally run — ideally one services-style and one product-style. For each: vertical, list size, sequence structure, reply rate, positive-reply rate, meetings booked. Numbers without context get filtered.
4. Tools you're fluent in. Tools you've touched. Tools you'd choose for our use case and why.
5. In 3–5 sentences: how would you structure sending infrastructure to run two parallel motions (services + SaaS) without hurting deliverability for either?
Shortlisted candidates will complete a paid 2-hour task: build a 50-lead list for a sample ICP and draft a 4-step sequence with rationale. Paid at your stated rate.