Full Time
1200
40
Aug 5, 2026
JOB POST 1: SEO & Google Ads Specialist (Full-Time | Remote)
About the Company
Richards and Richards Law Firm
We are a growing law firm based in Utah, USA. We help individuals and families navigate legal situations and are building a modern, high-performance marketing system to support our growth.
We are not looking for an “agency-style” marketer.
We are building an in-house operator who takes ownership of results.
Role Overview
We are looking for a SEO & Google Ads Specialist who can help us generate consistent, high-quality leads.
This role combines:
* SEO (ranking higher on Google)
* Google Ads (generating leads)
* Retargeting (bringing visitors back)
???? Your main job is simple:
Get us more qualified leads.
Your Responsibilities
SEO (Search Engine Optimization)
* Improve our rankings on Google (especially local results)
* Optimize website pages (titles, content, structure)
* Build backlinks
* Do keyword research (focus on buyer intent)
* Create:
* Service pages
* Location pages
* Blog content (for SEO, not fluff)
Google Ads (PPC)
* Create and manage campaigns:
* Search Ads (main focus)
* Display Ads
* Retargeting campaigns
* Optimize:
* Keywords
* Negative keywords
* Bidding strategies
* Improve:
* Cost per lead
* Conversion rates
* Set up and manage:
* Call tracking
* Form tracking
Meta Ads
* Focus ONLY on:
* Retargeting ads
* Click-to-call ads
? No awareness campaigns
What We Care About (KPIs)
* Number of leads (calls, forms, chats)
* Cost per lead
* Conversion rate
* Organic rankings (local keywords)
We do NOT care about:
* Impressions
* Likes
* Vanity metrics
Requirements
* Proven experience with:
* Google Ads (lead generation)
* SEO (local preferred)
* Strong understanding of:
* Search intent
* Funnels
* Conversion optimization
* Comfortable working with data and making decisions from it
* Good English communication
Nice to Have (Not Required)
* Experience in legal marketing
* Experience with AI search / ChatGPT optimization
* Experience with AI Ad integration & Creation
* Landing page optimization experience
???? Compensation
* Starting: $1,000/month (Full-Time, 160 hours)
* Performance-based increases over time (after 6 months you will be at $1,200)
* Long-term growth opportunity based on results
?? How to Apply
1. Watch this video:
2. Compile your best results
3. Send you application with a link to the results