Google Ads Specialist

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TYPE OF WORK

Part Time

WAGE / SALARY

$5-10/hr

HOURS PER WEEK

15

DATE UPDATED

Jun 12, 2026

JOB OVERVIEW

We’re looking for an experienced Google Ads Specialist who can manage campaigns end-to-end — from strategy to execution and optimisation.

This role requires someone who understands not just how to run ads, but how to analyze a business, competitors, and keywords to drive real results.

Key Responsibilities:
Plan, launch, and manage Google Ads campaigns (Search, Display, Shopping)
Conduct keyword research and competitor analysis
Analyze business goals and align campaigns accordingly
Monitor performance and continuously optimise (CTR, CPA, ROAS)
Work with tools like Google Analytics, Google Merchant Center, and related platforms
Stay updated with trends and algorithm changes
Requirements:
Minimum 3 years of hands-on experience with Google Ads
Strong understanding of keyword strategy and search intent
Experience with Google Merchant Center and Shopping campaigns
Ability to analyse data and make decisions independently
Familiar with competitor research and market positioning
Clear communication and reporting skills
Bonus (Preferred):
Experience running ads on Meta platforms (Facebook & Instagram) as a media buyer
Basic understanding of cross-platform campaign strategy

How to Apply:

Please send:

- A short introduction focused on your Google Ads experience
- Examples of campaigns you’ve managed and results achieved
- Your expected hourly rate
- Completed Self-Assessment Checklist (below)
- Google Ads Skills Self-Assessment – Required in Your Application

When applying, please copy and paste the list below into your message and clearly indicate your level of experience with each item as one of the following:

None – I have not used it before
Basic – I have used it a few times and understand the basics
Professional – I use it regularly and can handle tasks independently

Google Ads Campaign Management

Setting up Search campaigns: ___
Setting up Display campaigns: ___
Setting up Shopping campaigns: ___
Campaign structure and account setup: ___
Managing budgets and bidding strategies: ___

Keyword & Competitor Research

Keyword research and selection: ___
Understanding search intent: ___
Competitor analysis: ___
Using tools for keyword insights (e.g. Keyword Planner): ___

Performance & Optimisation

Analyzing CTR, CPC, CPA, ROAS: ___
A/B testing ads and campaigns: ___
Optimising campaigns based on data: ___
Scaling winning campaigns: ___

Tools & Platforms

Google Analytics / GA4: ___
Google Merchant Center: ___
Conversion tracking setup: ___
Working with product feeds (Shopping ads): ___

Strategy & Business Understanding

Aligning campaigns with business goals: ___
Understanding customer journey: ___
Adjusting strategy based on market trends: ___
Reporting and communicating results: ___

Additional Platforms (Bonus)

Meta Ads (Facebook & Instagram): ___
Cross-platform campaign coordination: ___

Experience Summary

Years of Google Ads experience: ___
Industries you worked with: ___
Have you managed eCommerce campaigns? (yes/no): ___

Note:
During the interview, we may ask for more detailed information about your previous work, including specific campaigns you have managed and, where possible, examples of active or recent campaigns.

If you are unable to share such details due to confidentiality restrictions (e.g. NDA) or are not comfortable discussing your actual work, please do not apply.

Only applicants who complete this checklist and provide real examples will be reviewed.
We are looking for someone who can deliver results, not just run ads.

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