B2B Lead Generation Specialist & Digital Marketer

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: TYPE OF WORK

Full Time

: SALARY

$800-$1000/month

: HOURS PER WEEK

44

: DATE UPDATED

May 5, 2026

JOB OVERVIEW

# Job Description: B2B Lead Generation Specialist & Digital Marketer

**Position Title:** B2B Lead Generation Specialist & Digital Marketer
**Location:** 100% Remote
**Employment Type:** Full-time

---

## About the Company

We are an innovative B2B solutions provider specializing in digital transformation for modern businesses. We help companies streamline their operations by offering advanced e-invoicing, accounting, and financial solutions, all supported by powerful marketing and automation tools like GoHighLevel. We are looking for an ambitious, tech-savvy, and results-driven **B2B Lead Generation Specialist & Digital Marketer** to spearhead our online presence and drive lead generation across key Southeast Asian markets, specifically Singapore and Malaysia.

---

## Role Overview

In this fully remote role, you will be the engine behind our B2B pipeline growth and digital footprint. You will act as the digital voice and the first point of contact for our company. You will be responsible for creating and executing outbound lead generation strategies, managing our professional brand on LinkedIn, and taking care of our company website.

Because you will be marketing technical financial and workflow solutions, you must be IT-savvy, able to understand diverse business models, and highly proficient in written and spoken English.

---

## Key Responsibilities

### 1. Lead Generation & Customer Outreach
* **Outbound Lead Generation:** Design and execute B2B outreach campaigns targeting decision-makers (CFOs, Finance Directors, and Operations Managers) on LinkedIn and email.
* **First Point of Contact:** Act as the initial point of interaction for potential customers, qualify leads, and determine their business needs.
* **Customer Enquiries:** Act as the first responder to incoming queries, providing clear, value-driven communication.
* **Regional Focus:** Leverage an understanding of the Singapore and Malaysian business markets to tailor messaging and drive targeted acquisition.

### 2. Digital Marketing, Email Marketing & Content Creation
* **Email Marketing:** Plan, set up, and execute bulk email campaigns, automated nurture sequences, and newsletters using GHL (or related emailing tools) to turn prospects into qualified leads.
* **LinkedIn Management:** Build and elevate the company’s presence on LinkedIn, including managing the company page and posting industry-relevant content.
* **Content Writing:** Write compelling, high-converting marketing materials, short-form posts, and professional correspondence in English.
* **Website Management:** Manage and update the company website to ensure messaging remains accurate and aligned with our service offerings.

### 3. Workflow Automation & Technical Consulting
* **Understand the Tech Stack:** Master our digital offerings, specifically e-invoicing and financial solutions, and translate their value to prospects across diverse industries.
* **Automation & Strategy:** Utilize **GoHighLevel** (or similar CRM/automation platforms) to build, manage, and optimize lead-nurturing workflows and customer journeys.

---

## Performance Metrics (KPIs) & Targets

To measure success in your first few months, you will be evaluated against the following key onboarding targets:

* **Customer Acquisition Target:** Successfully onboard a minimum of **4 customers** to take up our Free-of-Charge (FOC) or Paid solution.
* **Enterprise Milestone:** Secure at least **1 Enterprise Customer** out of the required minimum customer acquisitions.

---

## Qualifications & Attributes

* **Experience:** Proven track record in B2B marketing, lead generation, or outbound sales.
* **Market Knowledge:** Past experience serving the Singapore or Malaysian markets is highly desirable.
* **Tech Savviness:** Comfortable discussing and demonstrating IT, accounting, finance, and e-invoicing solutions.
* **Platform Knowledge:** Hands-on experience or familiarity with **GoHighLevel (GHL)** or similar all-in-one marketing automation tools, including email marketing modules, campaign creation, and list segmentation.
* **Communication Skills:** Exceptional proficiency in English, both written and verbal, with a knack for writing engaging business content.
* **Adaptability:** A fast learner with the ability to quickly understand the core nature of a prospect’s business and propose relevant solutions.

---

## What We Offer

* Competitive base salary with an attractive performance-based commission/bonus structure.
* Completely remote working arrangement with flexible hours.
* Opportunity to work with modern technologies and a dynamic team across the APAC region.

---

Would you like to explore tips on how to use LinkedIn automation to hit your enterprise customer KPI faster?

SKILL REQUIREMENT

Lead Generation LinkedIn Marketing GoHighLevel

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B2B Lead Generation Specialist & Digital Marketer

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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