AI Marketing Specialist

Who We Are

Elya Consulting, also known as The Digital Doula, is a done-for-you systems agency. We build the back-end tech and marketing infrastructure that purpose-driven businesses need to grow without burning out their founders. Our clients come to us because they are ready to stop duct-taping their operations together and start running on systems that actually work.

This role sits at the center of that work, and it is worth being direct about what it is and what it is not.

This is not a social media manager position. We are not looking for someone to schedule posts, write captions, or manage a content calendar in the traditional sense. We are looking for someone who builds marketing infrastructure: automated content pipelines, email nurture sequences, lead magnets, ad creative at scale, and systems that turn existing content into distribution assets. The output of this role is always a system or a finished asset, not just a post.

If you have been waiting for a role that lets you think strategically, write well, work autonomously, and use AI the way it was actually meant to be used, this might be it.

What You Will Own

You will be responsible for building the marketing backbone that keeps our clients visible and growing, even when they are not actively creating new content.

Taking a client's existing long-form content, whether that is a podcast library, a video archive, or a folder of raw transcripts, and building out full distribution systems from it. Email sequences, lead magnets, ad copy, social assets, and nurture flows all come from what already exists.

Designing and building AI-assisted content pipelines so clients are never starting from scratch. The goal is a client who has a sustainable content engine, not one who depends on a single person to manually produce everything.

Writing and testing ad creative at volume. You will produce multiple variations, think through angles and audiences, and iterate based on what the data tells you, without needing a full creative team behind you.

Writing email sequences that sound like the client. Not generic. Not templated. You will get inside their voice, their offer, and their audience, and you will write copy that moves people.

Building and positioning lead magnets and quiz result copy that do actual conversion work, not just list-building for its own sake.

Connecting content strategy to sales outcomes. Every asset you build should have a clear place in the funnel and a clear reason for existing.

What We Are Looking For

The most important thing is how you think. You are someone who looks at a client's content library and immediately sees five ways to activate it. You do not wait to be assigned tasks. You identify the opportunity, build the plan, and bring it to the table.

Beyond that, we are looking for:

Strong writing ability. AI handles volume, but the judgment, voice-matching, and strategic thinking still have to be yours. You need to be able to write clearly, persuasively, and in someone else's voice when the work calls for it.

Real experience building marketing systems, not just executing individual campaigns. You understand how content, email, and ads connect to each other and to the bottom of the funnel.

Comfort working directly with clients and business owners. You will ask good questions, synthesize what you learn quickly, and turn it into a plan without needing a lot of back-and-forth.

An organized, documented way of working. The systems you build should be handoff-ready. Other people on the team need to understand what you built and why.

AI Fluency: A Separate Note

We want to be specific about this because fluency in AI tools is a real requirement for this role, not a nice-to-have.

You should already be using AI tools daily in your actual work, not experimenting with them occasionally. You should know the current landscape well enough to have opinions: what tools are worth the hype, what is being overstated, what actually saves time in a real workflow, and what creates more problems than it solves. You should be testing things before they are mainstream and applying what you learn to client work, not waiting for someone to send you a tutorial.

The expectation is not that you know every tool. The expectation is that you are genuinely embedded in this space, that you build AI-assisted workflows rather than one-off prompts, and that you can articulate clearly why a particular approach works for a particular outcome.

If AI fluency is something you are still developing, this is not the right fit yet.

What This Role Is Not

This is a fast-moving agency. Priorities shift, client needs evolve, and the work requires someone who can adapt without getting derailed. There is creative freedom here, but it lives inside a structure that is accountable to client outcomes.

There is no hand-holding. Onboarding will orient you, but from there you are expected to operate independently, ask clear questions when you are stuck, and figure things out without waiting to be walked through every step.

If you thrive with clear outcomes, loose structure, and a lot of ownership, this will feel like the right kind of challenge. If you need a lot of direction and check-ins to do your best work, it probably is not the right fit.

How to Apply

Send us a short Loom video, under three minutes, showing us a piece of marketing you built or a content system you created using AI. Walk us through what it was, why you made the choices you made, and what the outcome was. We are not looking for polish. We are looking for how you think.

Written applications without a Loom video will not be reviewed.

Compensation

$7–$10/hr USD depending on experience

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