Marketing Manager

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: TYPE OF WORK

Full Time

: SALARY

2,500

: HOURS PER WEEK

40

: DATE UPDATED

Jul 21, 2026

JOB OVERVIEW

Head of Growth & Marketing Systems Architect (Home Services)

???? ABOUT THE ROLE
We are building a dominant home service brand and are looking for a Head of Growth to lead, align, and scale our entire marketing operation.
This is NOT a content posting role.
This is a leadership + systems role responsible for:
Strategy
Team alignment
Performance tracking
Revenue growth
You will oversee multiple marketing specialists and ensure everything works together to generate booked jobs, not just leads.

???? IMPORTANT REQUIREMENT
You MUST have experience working inside a marketing agency that serves home service businesses (HVAC, plumbing, roofing, etc.).
If you have not worked in this environment, this role is not a fit.

???? YOUR MISSION
Turn our marketing into a cohesive, high-performing system where:
Every channel supports the same strategy
Leads turn into booked jobs
Follow-up systems increase conversions
Performance is tracked and improved consistently

???? RESPONSIBILITIES
1. Strategy & Alignment
Create and lead weekly & monthly marketing strategy
Align all channels (YouTube, social, SEO, GMB, ads)
Ensure all efforts support offers, promotions, and revenue goals
2. Team Leadership
You will manage:
YouTube Specialist

Facebook Group Specialist
Social Media Poster
GMB Specialist
Website SEO Specialist
Your role:
Give direction
Review output
Enforce quality
Keep everything aligned
3. Performance Tracking (Non-Negotiable)
Track and report:
Daily
Leads generated
Calls/messages
Booking rate
Weekly
Cost per lead
Cost per booked job
Channel performance
Monthly
Revenue by source
ROI by channel
Growth opportunities
4. Systems & Automation
Inside GoHighLevel:
Build and optimize follow-up systems (SMS, email)
Improve lead nurturing
Implement review generation systems
Reactivate old leads
5. Growth Architecture
Identify bottlenecks in the funnel
Decide what needs to be built, fixed, or improved
Know when to hire additional specialists
Help scale the marketing team intelligently

???? WHO YOU ARE
You are:
A systems thinker (not task-based)
A leader who can manage other marketers
Comfortable with data and performance tracking
Able to connect ads, content, SEO, and follow-up into one system
Clear and confident in communication

? MUST HAVE EXPERIENCE
Worked in a marketing agency serving home service businesses
Experience with lead generation + conversion systems
Understanding of:
Paid ads (Meta / Google)
Organic content strategy
Local SEO & Google Business Profile
CRM systems and automation
? BONUS
Experience with GoHighLevel
Experience managing remote teams
Strong understanding of U.S. home service market
???? COMPENSATION
Competitive base (based on experience)
Performance bonuses tied to:
Booked jobs
Revenue growth
Cost efficiency

???? REQUIRED TO APPLY
Submit a short video (Loom or similar) answering the questions below.
Applications without a video will NOT be considered.
???? (Answer in Video)
1. Strategy Thinking
If you walked into a home service business that was generating leads but not booking enough jobs, what would you look at first and why?
2. Funnel Understanding
Explain how you would turn:
Traffic ? Leads ? Booked Jobs ? Revenue
Where do most businesses fail?
3. Team Alignment
How would you align multiple specialists (SEO, social media, YouTube, ads) into ONE cohesive strategy?
4. Performance Metrics
What metrics would you track:
Daily
Weekly
Monthly
And why?
5. Agency Experience
Tell us about your experience working at a marketing agency for home service businesses:
What types of clients?
What results did you help achieve?
What problems did you solve?
6. Hiring & Scaling
How do you decide:
When to hire a new specialist?
What role to hire first?
7. First 30 Days
What would your first 30 days look like in this role?

?? FINAL NOTE
We are not looking for someone to “help with marketing.”
We are looking for someone who can:
???? Build
???? Lead
???? Optimize
???? Scale
A complete marketing system.
If you’re a thinker, builder, and operator—we want to hear from you.

SKILL REQUIREMENT

Performance Marketing Email Marketing Data Analytics

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Marketing Manager

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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