360° Facebook Ads Specialist (Gyms, Health & Fitness)

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: TYPE OF WORK

Full Time

: SALARY

$8–12 AUD/hr based on experience

: HOURS PER WEEK

40

: DATE UPDATED

Apr 29, 2026

JOB OVERVIEW

Job Overview:
We're a digital marketing agency in Perth, Australia looking for a Facebook Ads Specialist to own ad performance end to end for our gym, fitness, and health clients.
This is not a button-pushing role. You'll be responsible for the full picture — from ad strategy to lead quality to booked appointments. If you only optimise for low CPL without caring whether leads actually convert, this isn't the right fit.
What You'll Be Working On:

Build, launch, and optimise Meta (Facebook & Instagram) ad campaigns for gyms, fitness, and health businesses
Run multiple funnel types: lead forms, landing page traffic, low-ticket front-end offers, and direct-to-high-ticket
Create and test ad creatives — UGC-style, video, and static. You'll be producing your own creatives, not handing briefs to a designer
Edit images and video for ads using tools like Canva, CapCut, or similar
Manage TOF / MOF / BOF campaign structures
Continuously test hooks, offers, creatives, and funnel structures
Proactively refresh ads before fatigue kills performance
Collaborate with our CRM and automation team to make sure leads are followed up properly
Report on what's working, what's not, and what you're changing — no vanity metrics

You'll Need:

Proven experience running Facebook Ads for gyms, fitness, or health businesses
Experience with both lead form ads and website/landing page traffic
Experience running low-ticket escalation funnels and direct-to-high-ticket offers
Image and video editing skills — you can produce ad creatives yourself, not just run them
Strong understanding of lead quality — you know the difference between a cheap lead and a booked client
Ability to analyse beyond CPL (CTR, CVR, booking rate, lead-to-sale quality)
Proactive mindset — you spot issues and fix them without being chased

Nice to Have:

Experience with GoHighLevel or similar CRM platforms
Understanding of lead qualification, follow-up logic, and speed-to-lead
Loom walkthroughs of past campaigns
Experience with Google Ads (opportunity to expand your role)

What We Offer:

Work directly with the founder — no layers of middle management
Long-term clients and stable workload — not project-based
You'll own your campaigns with full accountability, no micromanagement
Remote role with consistent hours and weekly pay via Wise

How to Apply:
Send your CV along with:

A short intro or Loom video covering your Facebook Ads experience and the funnel types you've run
2–3 examples of campaigns you've managed for gyms, fitness, or health clients (screenshots, results, or case studies)
Examples of ad creatives you've produced (images or video)
Your expected hourly rate within the $8–12 AUD range
Your timezone and daily availability

Applications without real campaign examples will not be reviewed.

SKILL REQUIREMENT

Facebook Ads Graphic Design Video Editing

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360° Facebook Ads Specialist (Gyms, Health & Fitness)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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