Marketing & Brand Manager / Creative Director

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: TYPE OF WORK

Full Time

: SALARY

$9.00

: HOURS PER WEEK

45

: DATE UPDATED

Apr 28, 2026

JOB OVERVIEW

Marketing Director:

Manage the marketing team
Overall Brand Growth Strategy
Maintain Brand Integrity
Social Media Growth

Industry: Luxury Real Estate & Property Management

Compensation: Based on Experience

Position Summary
The Marketing Consultant is responsible for developing, implementing, and managing comprehensive marketing, social media, and public relations strategies for KRAIN’s real estate and property management divisions. This role requires a balance of strategic vision and hands-on execution, with a focus on brand growth, lead generation, and market positioning in the luxury segment.
The successful candidate will leverage existing high-quality creative assets and collaborate closely with leadership to ensure consistent brand messaging, maximize marketing ROI, and enhance KRAIN’s presence locally and internationally.

Core Responsibilities

Mange and direct the marketing team and AI integrator
Strategic Direction & Brand Positioning
Conduct a full audit of existing marketing efforts and develop a unified, data-driven marketing roadmap.

Align messaging, tone, and visual identity across real estate sales and vacation rental management.

Develop and implement a public relations strategy to position KRAIN as a leading voice in the Costa Rican luxury real estate and tourism markets, including press releases, media outreach, and relationship-building with journalists, influencers, and industry organizations.

Clarify and elevate brand positioning for international buyers, renters, and homeowners.

Digital Advertising & Growth Campaigns
Design, execute, and manage paid advertising campaigns across Google Ads, Facebook/Instagram, YouTube, and other platforms.

Oversee targeting, budgeting, A/B testing, and performance optimization.

Build and manage funnels, retargeting workflows, and lead-nurture campaigns.

YouTube & Social Media Optimization
Optimize YouTube for visibility, engagement, and subscriber growth.

Expand presence across Instagram, Facebook, LinkedIn, TikTok, Pinterest, and Threads with platform-specific strategies.

Identify and collaborate with influencers and brand ambassadors to expand reach and credibility.

Ensure consistent posting schedules, engagement tracking, and trend monitoring.

Content & Communications Strategy
Support content creation for listings, email marketing, blogs, newsletters, and other brand communications.

Create compelling, platform-specific messaging that resonates with luxury audiences.

Establish and maintain a PR calendar to align content and media outreach with key market trends, events, and property launches.

Team Coordination & Resource Management
Identify tools, freelancers, and internal hires needed to scale marketing operations.

Collaborate with internal teams to ensure alignment between marketing, guest experience, and sales objectives.

Provide marketing training or best practice guidelines for staff when applicable.

Reporting & Optimization
Define key performance indicators (KPIs) for each marketing channel.

Deliver detailed monthly performance reports with actionable recommendations.

Continuously adjust strategies based on analytics and market feedback.

Key Performance Indicators (KPIs)
Growth in qualified leads generated through digital marketing.

Increase in social media engagement rates and follower growth.

Improvement in YouTube watch time, subscriber growth, and video CTR.

PR placements in target publications and media outlets.

ROI from advertising spend.

SKILL REQUIREMENT

Brand Management Marketing Management Creative Direction

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Marketing & Brand Manager / Creative Director

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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