Influencer Marketing Specialist

Influencer Marketing Specialist
(Growth path to UGC Lead/Influencer Marketing Manager)

Company: Ancient Remedies (Bublishing)
Department: Marketing – Creative Operations
Reports to: Performance Creative & Growth Operations Lead
Location: Remote (PH-based preferred; open to APAC time zones)
Employment type: Full-time

About the Role

Ancient Remedies is scaling influencer marketing — UGC, paid creator partnerships, affiliate/ambassador relationships, and PR seeding — as a core pillar of our paid social and organic growth engine. We're hiring an Influencer Marketing Specialist to own the day-to-day across all of it: creator sourcing, briefing, partnership management, and content pipeline — with a clear, defined path to owning the full influencer/UGC strategy as the function matures.

This is a builder's seat, not a maintenance seat. You'll start executing inside an existing creative system (angle library, hook vault, persona types) and grow into shaping how that system scales.

What You'll Own — Phase 1 (Specialist)

Influencer & Partnership Management
• Identify, vet, and build relationships with influencers (micro/mid-tier) whose audience fits our health & wellness positioning — beyond paid UGC creators.
• Run gifting/PR seeding campaigns to generate organic reach and unboxing/review content.
• Manage affiliate and ambassador relationships — commission structures, unique codes/links, ongoing partnership terms.
• Vet influencers for brand safety and audience quality before partnering.
• Track influencer-driven attribution (promo codes, UTM links, ROAS by partner) and report on what's actually driving sales vs. just reach.
• Ensure sponsored/influencer content follows FTC disclosure requirements and brand claims guidelines — this matters a lot for us as a health & wellness brand; coordinate with Creative Strategy on what can and can't be claimed.
• Stay current on platform trends/formats and bring that into creator briefs.
• Maintain an influencer CRM/tracking system for relationship history, rates, and performance.

UGC Pipeline & Systems
• Source, vet, and onboard creators/UGC talent across TikTok, Instagram, and creator marketplaces (Billo, Insense, TikTok Creator Marketplace, etc.).
• Manage the end-to-end creator pipeline: briefing, content collection, revisions, usage rights/contracts.
• Translate creative briefs (angles, hooks, personas) from the Creative Strategy team into clear, creator-ready direction.
• Track creator performance — output volume, turnaround time, and how their content actually performs as ads — and build a bench of repeat high-performers.
• Negotiate rates and manage the UGC budget within approved ranges.
• Organize and maintain the UGC content library so assets are tagged, searchable, and reusable.
• Set up and manage whitelisting/paid partnership ads (TikTok Spark Ads, Meta Partnership Ads) with the paid social team.
• Flag creative gaps back to Creative Strategy based on what's converting (new angles/personas needed).

What You'll Grow Into — Phase 2 (UGC Lead)
• Own the full influencer and UGC strategy end-to-end, not just execution.
• Build and manage a scaled creator/ambassador roster (retainers, exclusivity, ongoing relationships — not just one-offs).
• Own the affiliate/ambassador program strategy and expansion.
• Own UGC and influencer budget planning and forecasting
• Partner directly with Creative Strategy to define UGC-specific angle/hook testing plans.
• Potentially manage a coordinator/associate as volume grows.

Requirements
• 1.5–3+ years in influencer marketing, UGC/creator management, or a closely related performance creative role — DTC/e-commerce background strongly preferred.
• Proven track record sourcing and managing creators at volume (not just running one-off campaigns).
• Hands-on experience running influencer whitelisting/paid partnership ads (TikTok Spark Ads, Meta Partnership Ads, or similar).
• Familiarity with affiliate/ambassador program structures and attribution tracking (promo codes, UTMs, ROAS by partner).
• Comfortable reading ad performance data well enough to know what's working and why, not just what "feels good".
• Sharp communicator — can brief creators clearly and give feedback that actually improves output.
• Highly organized; can run a multi-creator pipeline without dropped threads.
• Working knowledge of UGC platforms/marketplaces, usage rights/contract terms, and FTC disclosure basics for sponsored content.

Nice to Have
• Existing creator/influencer relationships/network in health & wellness or DTC.
• Video editing background — can speak the language of hooks/pacing even without cutting themselves.
• Experience with influencer marketing platforms/CRMs (Grin, Aspire, Upfluence, or similar).
• Experience managing an affiliate program (Refersion, ShareASale, Impact, or similar).

What Success Looks Like
• 90 days: Creator pipeline running smoothly, consistent weekly UGC output, zero dropped threads.
• 6 months: Full ownership of the UGC calendar and creator roster; measurable lift in UGC-driven ad performance.
• 12 months: Ready to step into full UGC Lead ownership with a defined roster, system, and performance track record.

Please submit your application at zurl.to/7umd?source=CareerSite.