MARKETING & CONTENT COORDINATOR

MARKETING & CONTENT COORDINATOR
Confidential — Luxury Residential Construction Company (Los Angeles, CA)

About Us
We are a family-owned luxury custom home builder based in Los Angeles, California. We build high-end homes in some of the most desirable neighborhoods in the city, with project values in the $1M–$3M+ range. We are growing fast — we currently have multiple active builds and a strong pipeline of upcoming projects.
We treat our team like family, we pay fairly, and we reward performance with bonuses. The right person here will grow with us for years — this is a long-term role, not a short-term gig.

The Role
You will be our Marketing & Content Coordinator — the brand engine for our company. You will own the day-to-day execution of our content marketing across every platform: Instagram, TikTok, YouTube, LinkedIn, our email newsletter, and our case study library.
You will work closely with our outside content partner (who handles photography, videography, and Meta ads) and the CEO. Your job is to make sure every piece of content we produce gets maximally repurposed, properly captioned in our voice, scheduled, posted, and converted into pipeline.
This is an execution-heavy role, not a creative-strategy role. The strategy is set with the CEO. You execute relentlessly.
A signed NDA will be required before onboarding.

Work Schedule

Hours: 8:00 AM – 5:00 PM Pacific Standard Time (PST), Monday through Friday (40 hours/week, with a 1-hour unpaid break)
For you in the Philippines: approximately 11:00 PM – 8:00 AM the following day (Manila time)
Why this schedule: You will be coordinating with our US-based content partner, monitoring social media engagement during US peak hours, and engaging with leads in real time.
Live overlap: Full overlap with our team and content partner in California during their workday.

This schedule is non-negotiable. We need someone whose body clock can adapt to a true overnight Manila shift long-term — please do not apply if you cannot commit to this.

What You Will Do
Content Calendar Management

Maintain a master content calendar across all platforms — Instagram, TikTok, YouTube, YouTube Shorts, LinkedIn, Facebook, Pinterest
Plan content themes weekly and monthly aligned with our active projects, completed homes, and CEO's brand priorities
Brief our content partner (photographer/videographer) on what we need captured each week from active jobsites

Content Repurposing

Take every long-form video our content partner produces and chop it into 8–10 platform-specific pieces — Reels, TikToks, YouTube Shorts, LinkedIn videos, carousel posts, story content
Edit short-form video using CapCut, Descript, or similar — captions, b-roll, music, hooks
Pull stills from videos for static social posts
Maintain a master content library in Google Drive — every raw asset, every edited piece, every published version

Caption Writing & Voice

Write every caption in the CEO's voice (we will train you on this — expect heavy revisions in the first 2 weeks)
Tailor caption length and tone per platform — short and punchy on TikTok, longer and more thoughtful on LinkedIn, conversational on Instagram
Always include relevant hashtags, location tags, and CTAs

Social Media Management

Schedule all content using Buffer, Later, or Metricool
Monitor DMs across every platform — respond to fan engagement, route legitimate leads to the Sales Coordinator and CEO
Engage thoughtfully on behalf of our brand — respond to comments, like and comment on relevant industry accounts (architects, designers, agents, past clients)
Track competitor activity and flag content trends worth jumping on

Case Study Library

For every completed project, build a polished case study — project overview, timeline, design highlights, before/after photos, client testimonial, key challenges solved
Maintain the library in Google Drive and on our website
Repurpose case studies into multi-week content series across platforms


Email Newsletter

Build and grow our email list of past clients, agents, architects, designers, and prospects
Send a monthly company newsletter — recent projects, design tips, market insights, CEO commentary
Maintain segmentation (past clients, referral partners, prospects) for targeted campaigns
Track open rates, click rates, and reply rates per send

Reviews & Testimonials

After every project completion, coordinate with the Client Concierge (or directly with the client) to capture a Google Review, written testimonial, and short video testimonial
Manage our presence on Google, Yelp, Houzz, and any other relevant review platforms
Build a testimonial library in multiple formats — text, video, image-overlay social posts

PR & Brand Building

Identify guest podcast opportunities, local press features, and industry award submissions for the CEO
Coordinate submissions for awards (NAHB, Houzz Pro, Best of LA, etc.)
Maintain a press kit with CEO bio, company overview, project highlights, and high-resolution photos

Reporting

Send a daily end-of-shift summary email to the CEO covering: (a) content posted, (b) engagement highlights, (c) DMs responded to, (d) leads routed, (e) any platform issues
Send a weekly Friday marketing report covering: post performance, follower growth, engagement metrics, top content, lead attribution from social
Send a monthly performance review covering: overall growth across platforms, what's working, what's not, recommendations


Requirements

3+ years social media or content marketing experience. You must have prior experience managing brand social accounts. Tell us specifically what brands or industries you've worked with.
Strong portfolio of social content. Provide links to social accounts you've personally managed or content you've produced. We will evaluate your taste and execution.
Video editing fluency. You must be comfortable with CapCut, Adobe Premiere Rush, Descript, or similar tools to chop long-form video into short-form social content.
Excellent written English. Your captions will represent our brand to thousands of luxury prospects. Your writing must be sharp, native-fluent, and adapt to multiple platform tones. We will test this in the interview.
Design eye. While you're not designing from scratch, you should have a strong sense of luxury aesthetics — what reads as high-end vs. what reads as cheap.
Tech fluency. All major social platforms, Buffer/Later/Metricool, CapCut/Premiere/Descript, Canva, Google Drive, Google Sheets, email marketing tools (Mailchimp, ConvertKit, GoHighLevel), and ideally Adobe Photoshop and Lightroom basics.
Detail orientation. Typos in captions, wrong tags, broken links — all kill the brand. Mistakes are not acceptable.
Discretion. You will see our marketing strategy, client information, and project data. NDA required.
Reliable workspace. Stable high-speed internet, backup power, quiet workspace, working webcam, modern computer.
Schedule commitment. You must be able to consistently work 8:00 AM – 5:00 PM PST (overnight in Manila) long-term. Confirm in your application that this works for you.
Available immediately. We are hiring for an immediate start.


Bonus Points

Experience marketing for U.S. luxury brands, real estate, construction, or design industries
Photography or videography skills (you'd direct our content partner more effectively)
Experience running paid social ads (Meta Ads, Google Ads, LinkedIn Ads)
Background in journalism, copywriting, or branding
Comfortable using AI tools (ChatGPT, Claude, Midjourney, ElevenLabs) to produce content faster


What We Offer

Competitive hourly pay (we will discuss based on experience)
Performance-based bonuses tied to: (a) follower growth across platforms, (b) engagement rate, (c) leads attributed to social/content, (d) consistent on-time content delivery
Long-term, stable role with a rapidly growing company
Real career growth — as our brand scales, this role grows into a Marketing Director position
Direct mentorship from the CEO
A respectful, family-owned culture that treats remote tea ---------- mbers like real teammates


How to Apply
To be considered, your application must include all of the following:

A short paragraph explaining why this role fits you and why you can handle the 8:00 AM – 5:00 PM PST schedule (overnight in Manila) long-term
Links to 2–3 social media accounts you have personally managed (or content you've personally produced) — we want to see your work, not your resume
A list of brands or companies you have done social/content work for, the industry, and your specific role
A sample Instagram caption you would write for this hypothetical post: a behind-the-scenes video of a framing crew working on a $2.5M Pacific Palisades custom home. Write the caption in a confident, founder-driven voice — not corporate.
A short paragraph describing one social campaign you ran that you're most proud of and the results
Confirmation that you understand the schedule and can commit to it long-term
Your expected hourly rate in USD

Applications missing any of the above — especially the sample caption — will not be reviewed. The caption IS the test. Anyone can list software they know. The caption shows us your taste, voice, and brand judgment.

We look forward to meeting you and growing together.