Email Marketing Manager for Agency

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TYPE OF WORK

Full Time

WAGE / SALARY

2000

HOURS PER WEEK

30

DATE UPDATED

Apr 23, 2026

JOB OVERVIEW

About the Role:

We’re looking for an experienced and data-driven Senior Email Marketing Manager to own and elevate our email and lifecycle marketing programs. In this role, you’ll lead strategy, execution, and optimization of email campaigns that drive customer engagement, retention, and revenue. You’ll collaborate closely with growth, design, and product teams to deliver high-impact communications that connect with our audience at every stage of the customer journey.

Key Responsibilities:

Strategy & Planning: Develop and manage the overall email marketing strategy to drive engagement, retention, and conversion.

Campaign Management: Plan, build, test, and deploy targeted email campaigns, automated workflows, and lifecycle journeys.
Segmentation & Personalization: Use customer data and behavior to create dynamic content and advanced segmentation for highly personalized messaging.

A/B Testing & Optimization: Continuously test subject lines, creative, and send times to maximize deliverability, open rates, CTRs, and conversion.

Analytics & Reporting: Measure and report on campaign performance, using insights to refine strategies and improve ROI.
Deliverability Management: Monitor email health, list hygiene, and compliance with CAN-SPAM, GDPR, and other email regulations.

Collaboration: Partner with creative, data, and product teams to ensure consistent brand voice and seamless customer experience across channels.

Leadership & Mentorship: Guide junior tea ---------- mbers and help shape best practices for the email marketing function.
Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field.

5+ years of experience in email marketing or lifecycle marketing in eCommerce.

Proven track record of managing large-scale email programs and automation workflows.

Hands-on experience with email platforms (e.g., Klaviyo, Attentive).

Strong understanding of segmentation, personalization, and deliverability best practices.

Excellent analytical skills

Strong copywriting and creative direction skills.

Familiarity with HTML/CSS for email is a plus.

Why You’ll Love Working Here:

Opportunity to lead strategy and innovation in a high-impact marketing channel.
Collaborative and data-driven culture.

Competitive compensation, benefits, and opportunities for growth.

SKILL REQUIREMENT
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