Marketing Operations & Growth Specialist

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TYPE OF WORK

Part Time

WAGE / SALARY

$6/hour

HOURS PER WEEK

20

DATE UPDATED

Apr 21, 2026

JOB OVERVIEW

About Us
We are a Canadian company that helps businesses turn their sales and marketing playbooks into real execution.

We build systems that generate leads through paid acquisition and continuously improve performance over time through clear structure, strong execution, and ongoing optimization.

About the Role
We are looking for a Marketing Operations & Growth Specialist with hands-on Google Ads experience to help execute and manage paid search campaigns and support lead generation systems.

This role is primarily focused on Google Ads. Experience with Meta Ads is a strong advantage, but Google Ads will be the core responsibility.

This role is ideal for someone who is structured, detail-oriented, and reliable. Small mistakes in campaign setup, targeting, or tracking can waste ad spend, so accuracy matters.

What You Will Do

Google Ads (Core Responsibility)

Set up and launch Google Search campaigns
Perform keyword research and structure campaigns properly
Manage match types and keyword groupings
Build and maintain negative keyword lists
Monitor, report on, and improve campaign performance
Support campaign optimization based on performance data

Tracking & Performance

Support basic GA4 tracking setup and validation
Help ensure conversions are being tracked correctly
Assist with simple performance reporting

Landing Page Support (Light)

Review landing pages for structure and clarity
Coordinate updates to content, layout, and QA
Help ensure alignment between ads and landing pages

Meta Ads (Advantage, Not Core)

Experience supporting or managing Meta campaigns is a strong plus
This may include helping with campaign setup, audience structure, or performance review when needed

What We Are Looking For

Must-Have:

Hands-on experience with Google Ads, especially Search campaigns
Strong understanding of:
campaign structure
keywords and match types
bid adjustments
negative keywords
High attention to detail
Ability to follow structured processes
Consistent, reliable execution
Clear written English

Strong Plus (Not Required):

Experience with Meta Ads
Experience with GA4 tracking
Experience with conversion tracking setup
Experience with landing page tools
Basic understanding of CRM systems such as HubSpot

Candidates with Meta Ads or CRM experience will be preferred, but they are not required.

How We Measure Success
Success in this role means:

Google Ads campaigns are structured correctly
campaigns run without errors
performance improves over time
conversions are tracked correctly
work requires minimal corrections and minimal rework

Work Setup

Remote
Flexible hours
Some overlap with North America preferred
Open to part-time or full-time
Expected availability: 20 to 40 hours per week

Contractor role (you must be able to send invoices)

MPORTANT – Application Instructions
To apply, please:

Describe your experience with Google Ads, especially Search campaigns
If applicable, briefly mention any experience with Meta Ads
Answer this question:
“What are negative keywords, and how do they impact campaign performance?”
Include the word GROWTH in your subject line

SKILL REQUIREMENT
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