Instagram Growth Manager — Personal Brand (Consultant)

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TYPE OF WORK

Part Time

SALARY

800-1400

HOURS PER WEEK

30

DATE UPDATED

May 27, 2026

JOB OVERVIEW

About the role
I run a consulting business in Sydney called Kaizen Collective. We help service business owners build client acquisition systems that actually work. My personal ---------- ~20K followers) is the primary top-of-funnel for the business.
I'm looking for someone to own the growth of that account end-to-end.
This is not just a video editing role. This is a strategy and execution role.
You will be responsible for what gets posted, when, and why.
You will write captions. You will concept Reels & edit them.
You will track what works and do more of it. You will tell me when my ideas are bad.
If you're waiting for instructions before you can do anything, this isn't the job.

What you'll own
1. Instagram content calendar and posting schedule ----------
2. Reel concepts, hooks, captions, and scripts (I film the content, you direct it)
3. Carousel design and copy
4. Video editing & thumbnail creation
5. Stories strategy and daily execution
6. Comment and DM triage (not sales conversations, just engagement and surfacing leads)
7. Daily & Weekly performance reporting — what worked, what didn't, what we're changing
8. Trend research and adaptation for my niche (service business owners, not general business)

What you don't own
- Paid ads (we have a media buyer)

You focus on one thing: growing my personal brand Instagram.

You're the right fit if
1. You've personally grown a social account from zero to something meaningful
2. You've managed at least one personal brand account end-to-end
3. You can write in someone else's voice without making them sound generic
4. You understand the difference between "content that gets views" and "content that gets clients"
5. You have taste
6. You ask questions when unclear instead of guessing

You're the wrong fit if
1. You're a video editor looking for your next gig
2. You need a full brief before you can start working
3. You've never posted anything you've personally concepted
4. You think AI can replace strategy
5. You're juggling five other clients and this is a side hustle

Rate
$800-$1,500 AUD/month based on experience and scope. Paid weekly.
30-day paid trial before ongoing engagement is confirmed.


You apply via the questions below
a) Shortlisted applicants get a paid test task ($50 AUD, flat rate, whether hired or not)
b) The final two or three get a 30-min video interview, offer and 30-day paid trial

How to apply
Read my Instagram ----------
Then reply with:
1. Three Reels you've personally concepted (not just edited). Include the link and one line on why each worked.
2. An account you've actively grown. Share the handle, where it started, where it got to, and the timeframe.
3. Looking ---------- right now, what's the single thing you'd change first and why? Be specific. Generic answers will be ignored.
4. What's your current availability and what other work are you doing right now?(ti's fine to have a job but be honest)
5. Your monthly rate in AUD.

Filters: Applications that will be ignored:

1. Anything that starts with "I am passionate about social media"
2. Cover letters that don't reference my actual account
3. Copy-paste responses clearly written by ChatGPT or Claude
4. Anyone who lists "content creation" as a skill without evidence of it
5. Anyone who doesn't answer all five questions

I read every application personally. Make it easy for me to say yes.

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