Performance DTC Creative Strategist

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TYPE OF WORK

Full Time

SALARY

$5,000 to $6,000

HOURS PER WEEK

40

DATE UPDATED

Apr 18, 2026

JOB OVERVIEW

NOTE: Do not apply if you do not have at least 1 year of direct DTC or ecommerce experience.


Nurecover is a Health & Wellness brand focused on performance-driven DTC growth. They are hiring a full-time, remote Creative Strategist to own the full process from ideation to launching winning ad creative, closely aligned with media buying and measurable outcomes.

Company: Nurecover
Website: ----------
Language: English
Availability: Full Time, 40 hours per week
Time Zone: CET
Work Type: Freelance, remote, flexible hours
Niche: Health & Wellness
Payment: $5,000 to $6,000 per month
Additional Compensation: Base pay plus 3% of ad spend


Responsibilities:

-Lead direct response creative strategy to drive scalable and measurable customer acquisition
-Own the full creative pipeline from concepting and angles to production direction, iteration, and launching live ads
-Work closely with media buyers to align creative with targeting, funnels, offers, and performance insights
-Review and improve ad copy quality, making sure hooks, differentiation, and messaging are conversion-focused
-Use AI-driven creative methods, including avatars and personas, to increase testing speed and improve message-market fit


Must-Haves:

-Strong direct response marketing background
-Experience working with an 8 or 9 figure brand
-Ability to manage the full process from ideation to live creative
-Hands-on experience with media buying
- Knowledge of AI creative workflows, avatars, and personas
-Strong copy judgment and the ability to tell good copy from bad

Nice to Have:

-Strong DTC creative testing framework with fast iteration and clear learning loops
-Experience working with editors, designers, and UGC-style production workflows
-Comfort reading performance metrics like CPA, CVR, CTR, and hook rate, and using them to improve creative
-Familiarity with health and wellness messaging while staying compliant and performance-focused


Benefits:

-Base pay of $5,000 per month plus 3% of ad spend
-Freelance remote setup
-Flexible hours
-High ownership across the full creative process from ideation to live execution

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