WordPress Web Designer (Conversion-Focused + Basic SEO & Tracking Setup)

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TYPE OF WORK

Gig

SALARY

$300

HOURS PER WEEK

TBD

DATE UPDATED

Apr 17, 2026

JOB OVERVIEW

WordPress Web Designer (Conversion-Focused + Basic SEO & Tracking Setup)
About Us

We are a UK-based LinkedIn Ads agency helping B2B companies generate leads.

We run a high-converting 1:1 workshop that turns prospects into clients.

Our current website needs improving — not a full rebuild, but a clear, simple, conversion-focused upgrade.

The Project

We are looking for a skilled WordPress web designer to:

Improve our website design and structure
Make it clear, modern, and conversion-focused
Set up tracking properly (Google Analytics & Tag Manager)
Apply basic SEO best practices

This is a fixed-price project ($300) with potential for future work.

Responsibilities
1. Website Design & Structure
Improve homepage layout and clarity
Create a clean, modern, professional design
Ensure mobile responsiveness
Improve user journey with clear call-to-actions
2. Conversion Optimisation (Important)
Make the site focused on booking a free workshop
Improve page flow and messaging structure
Add strong CTAs throughout
3. Tracking Setup
Set up Google Tag Manager
Set up Google Analytics (GA4)
Track key actions:
Page views
Button clicks
Form submissions or bookings
4. Basic SEO Setup (Not advanced SEO)
Optimise page titles and meta descriptions
Ensure proper heading structure (H1, H2, etc.)
Improve page speed basics
Make site SEO-friendly for future growth
5. Light Copy Support
Help improve wording and structure of pages
Ensure clear, professional English
Work with our input (we will provide direction and ideas)
Requirements
Must have:
Strong experience with WordPress
Experience with Google Tag Manager and Google Analytics (GA4)
Understanding of conversion-focused design
Good written English
Nice to have:
Basic SEO knowledge
Experience improving landing pages
Copywriting ability (clear and simple writing)
Budget and Timeline
Fixed price: $300
Timeline: 2–4 weeks
Potential for ongoing work after project completion
What success looks like
Website looks modern and professional
Clear message and user journey
Visitors understand the offer quickly
Tracking is set up correctly
Site is ready for future SEO growth
Important

This is not a full advanced SEO project.

We are looking for:

Clean design
Clear structure
Proper tracking setup
How to apply

Please include:

2–3 WordPress websites you have worked on
Your experience with Google Tag Manager and GA4
A short explanation of how you improve a website for conversions
The word “Workshop” at the top of your application

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