Facebook Ads Specialist / Manager (B2B Lead Generation – Execution & Optimisation Only)

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: TYPE OF WORK

Any

: SALARY

$1-1.6k per month

: HOURS PER WEEK

35

: DATE UPDATED

Apr 17, 2026

JOB OVERVIEW

***DO NOT APPLY UNTIL YOU HAVE READ THIS WHOLE JOB POST***

We’re looking for a Facebook Ads Specialist / Manager to manage and optimise B2B lead generation campaigns for service-based businesses.

This is an execution-focused role. You will NOT be responsible for creating ad creatives or building strategy from scratch. Instead, you’ll work within proven systems to test, optimise, and scale campaigns inside Ads Manager.

If you’re strong at reading data, making decisions, and improving performance — this role is for you.

What You’ll Be Doing:
- Managing Facebook & Instagram ad campaigns (primarily lead generation)
- Testing new creatives (provided to you)
- Turning off underperforming ads based on data
- Scaling winning ads and ad sets
- Monitoring CPL, lead quality, and overall performance
- Making daily optimisation decisions inside Ads Manager
- Communicating when new creatives are needed based on performance

What You WON’T Be Doing:
- Creating ad creatives
- Writing copy or hooks
- Building funnels or landing pages
- Client communication

Requirements:
- Experience managing Facebook (Meta) ads
- Strong understanding of lead generation campaigns (not ecom)
- Experience with B2B campaigns
- Ability to analyse performance and make clear decisions
- Comfortable working with multiple ad accounts
- Reliable, consistent, and detail-oriented
- Good written communication

Nice to Have
- Experience optimising for booked calls / qualified leads (not just cheap CPL)
- Familiar with testing frameworks and scaling strategies

Compensation
- On-target earnings: $1,000–$1,600/month
- Opportunity to grow with more accounts over time

TO APPLY PLEASE ANSWER THESE SIX QUESTIONS:
1. Your experience with Facebook/Meta ads (brief summary)
2. How much ad spend you have managed
3. Types of campaigns you’ve managed (lead gen, niches, etc.)
4. Any results you’ve achieved (CPL, volume, etc.)
5. How you d ---------- when to turn off an ad
6. Share a Facebook or Instagram ad you find highly effective and explain why it works

Position

We’re looking for someone long-term who can take ownership of execution and help us scale campaigns efficiently.

SKILL REQUIREMENT

Facebook marketing Instagram marketing Facebook Ads

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Facebook Ads Specialist / Manager (B2B Lead Generation – Execution & Optimisation Only)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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