Marketing/Sales/Advertising for a hostel brand

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TYPE OF WORK

Part Time

SALARY

$3/hour

HOURS PER WEEK

30

DATE UPDATED

May 3, 2026

JOB OVERVIEW

I have never hired someone for marketing, so I am trying something new to see if there is an ROI:

I operate PodShare, a shared housing hospitality concept with multiple California locations. I am looking for someone highly proactive, analytical, and execution-focused who can help increase bookings and partnerships.

This is not a passive content role. I am looking for someone who takes ownership of results and is obsessed with improving occupancy.

I am looking for someone to

1) Create lists of schools, organizations, non profits, wedding planners, event promotoers etc. to cold call and setup tours of our facility, buyout for sports teams, pitch intern housing - with follow ups by email and social media messages.

2) write engaging content, take our photos and use them with .ai to publish posts daily and newsletters 2x a month

3) have knowledge to setup Pixel on Facebook,, Zappier, Notion, and other tools for recapture/marketing

4) be obsessed with our daily occupancies, and present me with stats daily and how you are moving the needles on bookings

5) using our past guests for re-targeting messages, and organizing folks for area specific or age specific messaging.

6) engage influencers for "trades" to stay a night for a post - even for 3K followers so long as they have real engagement and not bots then they have a small base.

7) Optimize OTA listings (Airbnb, ---------- , Hostelworld) to improve conversion rates and create blog posts on our website for SEO.

8. Improve Google Business Profiles with posts, photos, and responses to reviews.

I am not looking for a novice -- your first task with me will be to confirm Facebook Pixel is firing to our booking engine, as well as google ads. The action item is to get bookings. The third task will require knowledge with trouble shooting w/ our PMS Cloudbeds to update our confirmation emails in a beautiful (Canva like) way for guests - but also make sure their name and saty dates are filling in. I'm looking for someone with technical marketing knowledge and logic/independence to take a task all the way.

I also would like you to setup Zappier to Notify us when occupancy is low ? trigger promotions

Ideal candidate

Highly resourceful and independent
Comfortable troubleshooting technical setups
Strong written communication
Understands marketing funnels
Experience with hospitality or travel is a plus
Experience with Zapier, Meta Pixel, CRM tools preferred

RATE: $3/hour
HOURS: 30 hours per week
Schedule: Flexible but something like:

Mon–Fri
8am–11am Pacific Time: outreach & partnerships
5pm–7pm Pacific Time: social posting, engagement, monitoring bookings

Sat: 2hours flexible time for content scheduling, influencer outreach, reports
Total is 30hrs/week to make sure I have money for ads, but that you are optimizing them for results (bookings)

Example schedule:

weekly output targets: outreach:
40–80 new contacts added
30–50 outreach messages sent
5–10 follow-ups

content:
5–7 posts per week
1–2 reels

influencers:
10 outreach messages per week
1–2 confirmed stays per month


email
:
2 newsletters per month

automation:
1 new optimization per week

SKILL REQUIREMENT
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