FULL-STACK MARKETER & CONTENT STRATEGIST

WHO WE ARE

OptiME Health ( ---------- ) is a women's telehealth company on a mission to help women break the cycle of generational weight struggles — for good. We combine GLP-1 therapy, clinical expertise, proprietary fitness protocols, nutrition, and real coaching into one transformative program called the OptiME Method. We are founder-led, pre-revenue, and launching soon.

This is not a creative-only role. This is not an admin-only role. This is both — and the person who thrives here understands that great marketing requires equal parts creative instinct and operational discipline.

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THE ROLE

You will be OptiME Health's sole marketing engine — owning everything from content creation and video editing to CRM management, campaign execution, analytics, and workflow systems. You are a full-stack marketer: you can shoot and edit a Reel in the morning and build a lead tracking dashboard in the afternoon.

You will report directly to the founder and be expected to move fast, think strategically, and produce results — not just activity.

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WHAT YOU WILL OWN

SOCIAL MEDIA & CONTENT (All Platforms)
? Instagram, TikTok, YouTube, Facebook, X — full ownership
? Short and long-form video creation, editing, and publishing
? Reels, TikToks, YouTube Shorts, Stories, and long-form content
? Content calendar management across all platforms
? Trend research — identify and act before trends peak
? Captions, hooks, and copy written for real women, not algorithms
? Podcast episode editing and clip distribution
? Platform analytics — track what works, kill what doesn't

MARKETING CAMPAIGN MANAGEMENT
? Execute launch campaigns for programs, hero offers, and promotions
? Coordinate landing pages, emails, and social posts per campaign
? Maintain campaign timelines and checklists
? Ensure consistency across all digital channels


EMAIL MARKETING & CRM
? Build and manage email sequences — welcome, nurture, promotional
? List management, tagging, and segmentation
? CRM flow setup and maintenance
? Intake form and funnel coordination
? Copy must be proofed, compliant, and on-brand

ADS & FUNNEL SUPPORT
? Support Meta and Instagram ad execution
? Upload creatives, copy, and links
? Monitor basic ad performance and flag issues
? Maintain organized ad asset library

WEBSITE, FUNNEL & ASSET MANAGEMENT
? Update website content and landing pages
? Upload lead magnets, PDFs, and resources
? Maintain brand consistency across all digital touchpoints

ANALYTICS, REPORTING & OPTIMIZATION
? Track KPIs: leads, conversions, engagement, email open rates, social reach
? Prepare weekly performance summaries — delivered every Monday
? Identify what is working and what is not — with recommendations
? Maintain dashboards and tracking sheets

SYSTEMS & SOPs
? Create and maintain SOPs for all marketing workflows
? Keep files, folders, and assets organized
? Manage project trackers (Notion or Google Sheets)
? Ensure nothing falls through the cracks

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WHO WE ARE LOOKING FOR

This role requires both halves of your brain — creative and analytical. If you are only one, this is not the right fit.

The most important qualities — in order:

1. FULL-STACK MINDSET — You can create a video and build a workflow in the same day. You do not say "that's not my job."

2. RESULTS-DRIVEN — You measure everything. Vanity metrics are not wins. Leads, conversions, and revenue contribution are wins.

3. RELENTLESSLY LEARNING — Social media changes weekly. Algorithms shift. You study constantly and adapt without being asked.

4. SELF-DIRECTED — You do not need to be told what to do every day. You bring a plan and you execute it.

5. PASSIONATE — About women's health, wellness, or healthcare. You do not need a medical degree. You need to genuinely care about the mission.

Skills required:
? Video editing — CapCut, Premiere Pro, DaVinci Resolve, or similar
? Content creation across at least 3 major platforms
? CRM experience — GoHighLevel, HubSpot, ActiveCampaign, or similar
? Email marketing — building and managing sequences
? Meta/Instagram ads — execution and basic performance monitoring
? Canva or basic graphic design
? Analytics platforms — social, email, and web
? Project management tools — Notion, Asana, or Google Sheets
? Strong written English — your copy must connect with American women
? Podcast editing is a strong plus

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THE CULTURE

We are building something real and we are building it fast. You will have direct access to the founder, genuine creative ownership, and room to grow as OptiME scales. This is an early hire — the person who builds this function owns it long-term.

We welcome pushback and creative disagreement. What we will not work with is someone who resists direction without offering solutions, or who produces effort without outcomes.

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HOW TO APPLY

Send your application to: ----------
Subject line: OptiME Full-Stack Marketer — [Your Name]

Your application must include:

1. A video introduction (2–3 minutes) — no scripts, no reading. Tell us who you are and why this role. Show your personality. Applications without video will not be reviewed.

2. Portfolio — links to content you created AND campaigns or systems you managed. Both sides. Not one or the other.

3. Your resume — highlight any marketing, CRM, campaign, or analytics experience specifically.

4. Answer this one question in writing: "Walk me through a campaign you ran from strategy to results — content, email, and reporting. What did you build and what did the numbers say?"

We read every application. We respond to every one that shows us you mean it.

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OptiME Health | ---------- | ----------