Social Media & Digital Marketing Specialist (Content + Engagement + Lead Generation)

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TYPE OF WORK

Any

SALARY

$5-12 an hour

HOURS PER WEEK

15

DATE UPDATED

Apr 14, 2026

JOB OVERVIEW

Job Overview
We are looking for a Social Media & Digital Marketing Specialist who understands how to create engaging content at scale using both creativity and AI tools.

This is NOT a basic posting or scheduling role.

We are looking for someone who:
Understands content strategy
Knows how to create engagement and conversations
Can leverage AI tools to create and scale content
Can turn content into real leads and opportunities

???? We are looking for someone who thinks like a marketing expert, not just a content creator.

Important: Read Before Applying
We are NOT looking for someone who:
Just schedules posts
Just creates basic graphics
Only creates content manually without systems

We ARE looking for someone who:
Knows how to create content that performs
Understands hooks, messaging, and call-to-actions
Can use AI tools to create, improve, and scale content
Understands how to turn content into lead generation

???? Responsibilities
???? Social Media Content & Growth (Primary Focus)
Create and manage content for Instagram, TikTok, and Facebook
Develop content ideas based on trends and performance
Write captions, hooks, and call-to-actions that drive engagement
Monitor and improve engagement (comments, DMs, shares)
???? AI Content Creation & Scaling
Use AI tools to generate content ideas, captions, and scripts
Help scale content production using AI workflows
Repurpose content into multiple formats (posts, clips, captions, variations)
Assist with AI-generated content such as AI avatars or voiceovers (or willingness to learn)
???? Video Content & Creative Execution
Edit short-form video content (Reels, TikTok, Shorts)
Repurpose long-form or raw footage into engaging short-form content

Note:
We will provide raw video content when needed. Your role will include editing, enhancing, and optimizing content for engagement and conversions.

???? Lead Generation & Digital Marketing
Help turn content into lead generation opportunities
Support campaigns that drive traffic to landing pages or offers
Align content with funnels and marketing strategies
???? Branding & Design
Create clean, modern, and engaging graphics (Canva or similar)
Ensure all content aligns with brand voice and messaging

???? What Success Looks Like in This Role
Content that:
Gets high engagement (likes, comments, shares)
Drives DMs and conversations
Converts into leads or booked calls
Content systems that:
Allow for consistent and scalable output
Use AI to increase efficiency and speed

???? Requirements (Must Have)
Strong experience with social media marketing
Experience creating engaging content (graphics + video)
Experience using AI tools for content creation
Understanding of content strategy and trends
Basic video editing skills (Reels/TikTok)
Strong communication and creativity

???? Bonus Skills (Highly Preferred)
Experience with AI avatars or AI video tools
Experience with lead generation strategies
Familiarity with funnels or landing pages
Copywriting for captions, ads, or content
Experience repurposing content at scale

???? Compensation
Part-time to start (15–20 hours per week)
Opportunity to grow into a larger role based on performance
Long-term opportunity for the right candidate

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