Remote Content, Video & Marketing Specialist

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TYPE OF WORK

Part Time

SALARY

12-22 USD per hour based on experience

HOURS PER WEEK

20

DATE UPDATED

Apr 12, 2026

JOB OVERVIEW

Remote Content, Video & Marketing Specialist — Part-Time (50%)
Your Friend In Reykjavik | ----------
Who we are
Your Friend In Reykjavik (YFIR) is an award-winning tour operator and destination management company based in Iceland. We run daily walking tours, food tours, folklore and ghost tours, private driving tours, and custom multiday itineraries. We've built over 9,000 five-star reviews across Google, TripAdvisor, GYG, Viator, and Airbnb — not through marketing budgets, but through guides who genuinely love what they do.

We're a small, remote-friendly team spread across multiple countries. We work asynchronously, communicate directly, and don't micromanage.

We're members of Visit Iceland and Visit Reykjavik (Markasstofan hofudborgarsvaedisins), and this hire will work in context and cooperation with both organisations — tapping into their campaigns, content, and marketing calendars as part of a broader Iceland tourism ecosystem.

We're looking for someone to own our content, SEO, and marketing output. This is a role you'll shape.

What you'll do
Content is the engine. Everything else flows from it.

Writing & Content
2-4 SEO-led blog posts per month about Iceland — travel guides, seasonal stories, local culture, hidden gems
Social media captions and content across Facebook, Instagram, LinkedIn, and TikTok — Facebook is our primary community with 37k+ followers; Instagram and TikTok are active growth targets
Two monthly newsletters via MailerLite — one public, one B2B/partner
WordPress publishing — uploading, formatting, scheduling
We run an active >Facebook community for travellers visiting Iceland — you'll feed it with content as part of your social media output
Stay aligned with Visit Iceland and Visit Reykjavik marketing calendars and seasonal themes

SEO
Keyword research — identifying what to write based on what people actually search for
On-page SEO — title tags, meta descriptions, heading structure, internal linking across all content
Content planning driven by search intent and keyword opportunity
Google Search Console — regular monitoring, tracking rankings, flagging drops, identifying quick wins
Google Analytics — understanding what content drives traffic and conversions
Technical SEO basics — site audits, crawl issues, page speed flags, schema where relevant
Local SEO — Google Business Profile optimisation, Iceland-specific search behaviour
AI search visibility — monitoring and improving YFIR's presence in ChatGPT, Claude, and Gemini responses via Visby
Competitor content analysis — understanding what's ranking and why

Video
Edit short-form social video — Reels, TikToks, and Stories — from raw footage we supply
Create engaging edits with subtitles, music, hooks, and pacing suited to each platform
TikTok content should be native-feeling — not repurposed Instagram content
You won't be shooting — we supply the raw material, you make it work

Podcast (launching soon)
Edit and produce our podcast/chatshow — recorded conversations, interviews, Iceland stories
Handle audio cleanup, structure, chapter markers, and show notes
Publish and distribute via our podcast hosting platform
Repurpose episodes into social clips, TikToks, and newsletter content

Reporting
Monthly performance reporting via Reportz covering SEO, social, newsletter, and video metrics
Track hours per task area using Toggl
Flag what's working, what isn't, and what to do about it

The multiplier in practice: one recorded conversation becomes a podcast episode, TikTok clips, Instagram Reels, a newsletter feature, and an SEO-optimised blog post. That's the leverage this role creates.

The tools we use
Tool
Purpose
Claude
AI writing, research, content drafting, and repurposing
Followr
Social media scheduling and publishing across all platforms including TikTok
WordPress
Website content management
MailerLite

Email newsletters
ClickRank
AI SEO automation and on-page optimisation
Visby
AI visibility tracking across ChatGPT, Claude, and Gemini
Reportz
Marketing performance reporting and dashboards
Toggl
Time tracking per project and task area
Canva
Graphics and visual assets
Google GSC & GA
SEO monitoring and traffic analysis


What we're looking for
You are genuinely interested in Iceland.
Not 'Iceland seems nice' interested. Actually curious — about the history, the folklore, the landscapes, the culture, the food, the people. You don't need to have been here. But you need to care enough that writing about Iceland feels like a privilege, not a task. If Iceland is just a backdrop, this isn't the right fit.

Writing is the foundation.
You write clearly, warmly, and with personality. You can adapt tone — conversational for travel audiences, professional for B2B partners. You don't write like a chatbot and you don't write like a press release.

SEO is a genuine skill, not a checkbox.
You understand how search works — keyword intent, on-page structure, what makes content rank versus what makes it just exist. You write for humans first and search engines second, and you know how to do both simultaneously. Bonus if you understand GEO — how AI models like ChatGPT and Claude surface travel content.

AI fluency is non-negotiable.
We want someone who has genuinely built AI into their daily workflow — using it to research faster, draft quicker, find keyword opportunities, repurpose content smarter — while producing output that still sounds like a person wrote it. Show us how you work, not just that you use it.

Video editing is real, not decorative.
You know CapCut, DaVinci Resolve, Premiere, or equivalent. You understand what makes a TikTok stop a scroll in the first two seconds. Short-form travel content experience is a strong plus.

TikTok and Instagram are growth priorities.
Our main following lives on Facebook — over 37,000 followers. Now we want to grow. Instagram and TikTok are the two platforms where we're actively building presence, and this hire plays a central role in that.

You thrive wearing multiple hats.
On Monday you might be deep in keyword research. On Tuesday you're editing for social media. On Wednesday you're writing a newsletter. The right person finds that energising, not overwhelming.

You track your time without being asked.
We use Toggl to log hours per task area. This isn't about surveillance — it's about understanding where time goes so we can scope the role fairly and adjust over time if needed.

Podcast editing is a bonus, not a barrier.
If you've edited audio before — removed filler, cleaned levels, structured a conversation — great. If you're willing to learn, tell us.

Beyond the above:
Social media management across Instagram, Facebook, LinkedIn, and TikTok
Comfortable with WordPress — publishing, formatting, images
Familiar with MailerLite or a comparable email platform
Self-managed — you deliver without daily check-ins
English fluency required. Additional languages are a bonus
Travel, hospitality, or tourism experience is strongly preferred

The role
Type: Freelance / contractor, ongoing retainer
Hours: Approx. 80 hours/month (50% equivalent), tracked via Toggl
Location: Fully remote — anywhere with good English and reliable internet
Timezone: Flexible, with occasional overlap with GMT
Reporting to: Valur, CEO

How to apply
Skip the generic cover letter. Include these two things instead:

1. A writing sample.
Either something you've already written about travel, or a ---------- word blog intro written for this application. Topic: 'Why Iceland in January is better than you think.' You can use AI — we'll judge the output, not whether you used it.

2. A short note on your AI workflow.
In ---------- words: how do you use AI tools in your content, SEO, or video work? What tools, what for, and what do you still do yourself?

Bonus: If you have a video edit, TikTok portfolio, podcast clip, or SEO case study to share, include a link.

Applications without items 1 and 2 will not be reviewed.

Send your application to: ----------
Subject line: Content & Marketing - [Your Name]

SKILL REQUIREMENT
Social Media Content Creation Social Media Management SEO Analysis
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