Social Media and Content Coordinator

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TYPE OF WORK

Part Time

SALARY

$5 USD/HR

HOURS PER WEEK

20

DATE UPDATED

Apr 11, 2026

JOB OVERVIEW

Role Summary
This is a social media execution and digital content support role. The coordinator is responsible for managing the social media presence of two healthcare brands — handling content scheduling, Canva graphic and infographic creation, content repurposing, community engagement, podcast support, monthly content calendaring, competitor monitoring, digital asset building, RSS feed monitoring, webinar promotion, Google My Business maintenance, and Google Ads reporting. Creative direction and vision come from the CEO. Excellence in this role means consistent execution, a growing digital asset library, and a social media presence that runs without the CEO needing to follow up.

Core Responsibilities
1. Social Media Content Execution
• Upload, format, and schedule social media posts in Publer for both AFCN Wellness Centre and AFCN Learning Institute
• Maintain the evergreen recurring content library — all posts set to annual reoccurrence cycles (not monthly — this is non-negotiable)
• Audit and organize content library labels, categories, and scheduling gaps as directed
• Format and resize graphics in Canva using provided brand templates
• Prepare and publish student certificate posts using the Clinical Partner Educator page as the verified source for name and location; share graduate posts to the AFCN Wellness Centre page
• Write or lightly adapt post captions when directed, following brand voice guidelines provided
• After posts are published, click through users who liked posts and invite them to like the page or group
• While switched to the AFCN Learning Institute page profile, like similar and relevant pages to grow follower visibility and draw attention to the Education page
• Share clinical partner posts and wins to the ---------- Learning Institute Facebook page and the Foot Masters VIP group
• Create clinical partner location-specific posts in the content calendar, tagging the clinical partner location; share strong clinical partner content to the AFCN Learning Institute page
• Track and report basic engagement metrics monthly — including likes, reach, follower growth, and post performance — for both companies
• Monitor RSS feed automations for both company websites — the RSS feeds connected to Publer must automatically post any new blog content; confirm each new blog post triggers correctly and flag any automation failures immediately
• Post directly into monthly webinar Facebook events to generate interest and engagement; share webinar event posts to similar and related Facebook groups to expand reach
• Monitor and verify that webinar dates are consistent and accurate across both the Thinkific platform and all social media platforms — flag and correct any discrepancies immediately

2. Canva Graphic & Infographic Creation
• Design branded infographics for the AFCN Learning Institute to be used in courses, webinars, and social media posts — educating students and foot care professionals on clinical topics, tools, and best practices
• Create new social media graphics for both companies using provided Canva brand templates — quote cards, promotional posts, event graphics, and educational visuals
• Repurpose and upgrade existing content by replacing outdated images, improving visual quality, and refreshing older posts with updated branded visuals
• Convert blog posts and webinar content into social media graphic sets and infographic formats ready for scheduling in Publer

3. Content Repurposing & Upgrades
• Review existing blog posts and webinar content and break them down into social media captions, graphic sets, or short educational content pieces
• Identify evergreen content that can be reformatted or visually upgraded and action with CEO approval
• Ensure all repurposed content is properly labeled, organized, and added to the digital asset library for future reuse

4. Facebook Group Monitoring — Foot Masters VIP
• Monitor the Foot Masters VIP Facebook group daily for new posts, comments, and member activity
• Respond to straightforward engagement — welcoming new members, liking posts, acknowledging comments — using the brand voice guidelines provided
• Flag anything requiring the CEO attention, a clinical response, or escalation — do not respond independently to sensitive or clinical questions

5. Podcast Support
• Format and upload podcast show notes as directed
• Schedule and publish episode graphics across social media platforms
• Ensure episode release dates and descriptions are consistent across all platforms

6. Monthly Content Calendar
• Build a draft monthly content calendar in Publer for CEO review — organizing scheduled evergreen posts, specialty posts, webinar promotions, and any upcoming campaigns
• Submit the draft calendar to the CEO by the last week of each month for the following month
• Incorporate CEO feedback and finalize the schedule before the month begins

7. Competitor & Industry Monitoring
• Monitor similar foot care, nursing, and health education social media accounts weekly — tracking what they are posting, new content trends, and any notable campaigns
• Deliver a simple weekly summary report to the CEO and Operations Manager flagging anything worth noting — new trends, competitor activity, content ideas, or industry news
• This is a monitoring and reporting role only — strategy decisions based on findings remain with the CEO and Operations Manager

8. Google My Business
• Maintain and update Google My Business profiles for all clinic locations
• Ensure business hours, services, photos, and contact information remain accurate
• Monitor for flagged content or required updates and action promptly

9. Google Ads Monitoring & Reporting
• Monitor active Google Ads campaigns for both companies and flag performance issues to the CEO
• Assist with basic Google Ads setup when directed by the CEO
• Pull and organize monthly Google Ads performance reports for CEO review

10. Digital Asset Management
• Organize, label, and archive all digital assets including graphics, photos, videos, and branded documents
• Build and maintain a growing library of reusable social media assets — templates, branded images, student celebration graphics, and clinical partner visuals
• Ensure all assets are clearly named, categorized, and easy to locate
• Format and assemble marketing packages for local health professionals and referral partners using provided brand templates and direction

What This Role Is Not
To be clear about scope and expectations:

• This role does not involve social media strategy or strategic decision-making based on competitor findings — that remains with the CEO and Operations Manager
• This role does not involve original content ideation or campaign creation — creative direction comes from the CEO
• This role does not involve client or student communications — that is handled by the office and operations team
• This role does not involve website maintenance or coding — that is handled separately
• This role does not require independent judgment on brand decisions — when in doubt, ask before acting
• This role does not involve community outreach, partnership development, or local market research — that is handled by the Operations Manager

Accountability & Communication Standards
• Log every work session in the assigned Google Calendar with a clear task description and time — this is non-negotiable and must be completed daily
• Send a Friday weekly summary every week without being asked — a brief 5-bullet recap of what was completed that week, sent directly to the CEO
• Payment is processed biweekly by Jewel — Jewel will cross-reference Google Calendar logs before each payment is released
• Communicate proactively if a task is unclear before starting — do not guess and correct after
• Respond to messages within one business day
• Flag errors immediately and correct without being asked twice
• Complete all assigned Loom onboarding training before beginning independent tasks

Compensation & Growth
• Starting rate is $5.00 USD per hour at 20 hours per week
• A formal performance review will be conducted at 120 days
• Strong performers who demonstrate reliability, quality execution, and proactive communication will advance following the review
• This is a long-term role — we invest in people who invest in us

What Success Looks Like
• The CEO does not have to follow up on scheduled tasks
• The recurring content library runs without gaps or errors
• RSS feed automations are functioning correctly and every new blog post publishes to social media without manual intervention
• Webinar dates are accurate and consistent across Thinkific and all social media platforms at all times
• A growing infographic and visual asset library supports both the Institute courses and social media content
• The monthly draft content calendar is delivered to the CEO before the start of each month
• A weekly competitor and industry monitoring report is delivered consistently without prompting
• Foot Masters VIP group is actively monitored and engagement is handled promptly within brand voice guidelines
• A growing, well-organized digital asset library that makes future content creation faster
• Google My Business profiles are current and accurate at all times
• Google Ads reports are delivered on time and without prompting
• Every invoice is backed by a matching, detailed calendar log
• Errors are caught early, communicated honestly, and corrected immediately
• The CEO gains back time — not spends more of it managing this role

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