Paid Ads & Digital Marketing Specialist (Meta, Google, TikTok)

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TYPE OF WORK

Full Time

SALARY

$600 - $900/month + performance bonuses

HOURS PER WEEK

40

DATE UPDATED

Jul 10, 2026

JOB OVERVIEW

ABOUT US
We are an online education company selling digital courses ($47-$297 price range) that help business owners use AI to scale their operations. We have a fully built sales funnel (Kajabi), email sequences, ad creatives, and a ScoreApp quiz funnel ready to go. We need someone who can take all of this and run profitable paid ad campaigns from day one.

JOB TYPE: Full-Time (40 hours/week)
SCHEDULE: Flexible hours, some overlap with US Eastern Time preferred
LOCATION: Remote (Philippines)
SALARY: $600 - $900 USD/month + performance bonuses

WHAT YOU WILL DO

Primary focus — Paid Advertising (70% of your time):
- Set up, launch, and manage Meta (Facebook/Instagram) ad campaigns end-to-end
- Set up and manage Google Ads campaigns (Search, YouTube, Display)
- Set up and manage TikTok ad campaigns
- Monitor campaign performance daily — adjust targeting, bids, budgets, and creatives based on data
- Run A/B tests on ad copy, creatives, audiences, and landing pages
- Track conversions using Meta Pixel, Google Tag Manager, and TikTok Pixel
- Build and manage retargeting and lookalike audiences
- Provide weekly performance reports with clear recommendations

Secondary responsibilities (30% of your time):
- Schedule and publish organic social media content across platforms (content will be provided)
- Monitor Kajabi dashboard — email sequence performance, enrollments, and customer support inquiries
- Respond to basic customer support emails and questions
- Help maintain and update Kajabi sales pages and funnels as needed
- Assist with Zapier automations between ScoreApp, Kajabi, and other tools

REQUIRED SKILLS & EXPERIENCE
- 2+ years managing paid ad campaigns on Meta Ads Manager (this is the most important skill)
- Proven track record of running profitable campaigns for digital products, courses, or e-commerce
- Experience with Google Ads (Search and YouTube campaigns)
- Strong understanding of conversion tracking, pixel setup, and attribution
- Comfortable reading ad dashboards and making data-driven optimization decisions
- Experience with audience building: lookalikes, retargeting, interest-based targeting
- Good written English — you may need to tweak ad copy and respond to customers
- Self-starter who can manage campaigns independently without daily direction
- Reliable internet connection

NICE TO HAVE
- Experience with TikTok Ads Manager
- Familiarity with Kajabi (or similar course platforms like Teachable, Thinkific)
- Experience with ScoreApp, Zapier, or similar automation tools
- Background in marketing online courses or digital info products
- Basic understanding of funnel strategy (TOFU/MOFU/BOFU)

HOW TO APPLY
Send your application with:
- Screenshots or case studies showing ad campaign results you have managed (ROAS, CPA, or revenue metrics preferred)
- A short message explaining which ad platforms you are strongest on and the types of products you have promoted
- Your expected monthly salary in USD

Applications without proof of ad management experience will not be reviewed.

SKILL REQUIREMENT
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