Experienced Media Buyer for DTC Brand (Meta Ads)

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TYPE OF WORK

Any

SALARY

$1,000/month Base + Performance Bonuses

HOURS PER WEEK

40

DATE UPDATED

Apr 10, 2026

JOB OVERVIEW

This is not a beginner role and not a “set up some campaigns” role.

We are a fast-scaling DTC brand currently spending ~$2,500/day on Meta at ~4.8x ROAS.

We already have strong creative and a working system.

Your job is to take what’s working and scale it aggressively to $10k–$20k/day+ without breaking performance.

You will be responsible for:

Budget allocation
Campaign structure
Scaling strategy
Performance stability

???? Primary Outcome

Scale ad spend from:

$2.5k/day ? $10k–$20k/day+

While maintaining strong efficiency and stability.

?? Current Setup (So You Know What You’re Walking Into)
Meta Ads only (for now)
Single CBO that handles both testing + scaling
Strong creative pipeline (this is our edge)
Consistent profitability (~4.8x ROAS)

We are looking to:

Increase creative volume significantly
Break out winners and scale more aggressively (using ABO structures)

???? Responsibilities
Manage and optimize Meta ad account daily
Scale budgets without tanking performance (currently scaling 20%/day)
Identify winning creatives quickly and allocate spend accordingly
Test and implement new campaign structures
Improve stability as spend increases
Work closely with creative strategist (me) to give feedback on what’s converting
Make fast, data-driven decisions

? What we're looking for
Has scaled DTC brands to $20k/day+ spend on Meta
Strong understanding of creative-driven performance (this is NOT a technical-only account)
Knows how to:
Scale winning ads
Control CPA while increasing spend
Handle volatility at higher budgets
Comfortable working with:
CBO + ABO strategies
Fast testing environments
Moves fast and communicates clearly
Doesn’t need hand-holding

? Disqualifiers
Agency juniors / button-clickers
People who rely on slow testing cycles
Overly “safe” media buyers who can’t scale aggressively
Anyone without real DTC scaling experience
???? Compensation

Flexible depending on experience:

Base retainer
Performance incentives (based on spend / revenue / ROAS targets)

We want someone who is aligned with growth, not just a flat fee operator.

???? Why This Role Is Different
You are not fixing a broken account — you are scaling a winning one
Creative is handled at a high level (your job is to leverage it)
Clear goal: push spend hard while staying profitable
Opportunity to grow with a brand aiming for serious scale

???? Application Requirements

To be considered, include:

Brands you’ve scaled (with daily spend levels)
Highest daily spend you’ve managed profitably
Your approach to scaling from $2k/day ? $10k+/day

SKILL REQUIREMENT
Facebook Ads Ads Management Media Buying
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