Senior Marketing Lead

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: TYPE OF WORK

Part Time

: SALARY

$7–$8/hour

: HOURS PER WEEK

20

: DATE UPDATED

Apr 10, 2026

JOB OVERVIEW

Winnie & Ethel’s Downtown Diner in Las Vegas, NV is seeking a Senior Marketing Lead to join our team in a part-time capacity (~20 hours per week). This role will focus on driving brand awareness, increasing guest traffic, and executing marketing initiatives that directly impact revenue.

Our ideal candidate is strategic, proactive, and execution-focused — someone who can take ownership of marketing efforts from planning to implementation.

???? Compensation: $7–$8/hour (based on experience)

? How to Apply
Fill out this application form: ----------

???? MARKETING LEAD MISSION
The Senior Marketing Lead is responsible for executing and coordinating Winnie & Ethel’s marketing initiatives across digital, in-store, and community channels. This role ensures strong brand alignment, drives guest engagement, supports revenue growth, and proactively identifies opportunities to enhance marketing performance.

???? RESPONSIBILITIES
???? Social Media & Content
Track, analyze, and report weekly social media performance
Coordinate with internal and external content teams
Conduct influencer outreach and manage partnerships
Guide and support content creation aligned with brand voice

???? Website & Brand Consistency
Maintain and update website content
Ensure all business information across platforms is accurate

???? Marketing Campaign Execution
Develop and execute campaigns (events, promotions, seasonal)
Design in-store marketing materials (flyers, table tents, posters)
Build and maintain media contact lists
Identify opportunities for press, awards, and brand exposure
Draft and pitch press releases
Coordinate with vendors (photographers, designers, etc.)
Execute email and SMS campaigns (advanced level)
Prepare weekly marketing reports with insights

???? Guest Engagement & Brand Presence
Respond to guest reviews (Google, Yelp, OpenTable, etc.)
Manage guest inquiries across platforms (email, Instagram, etc.)
Monitor brand presence across all guest touchpoints
Coordinate influencer visits and media experiences

???? Advertising & Performance Marketing
Support execution of Google & Meta ads
Monitor performance and recommend optimizations
Assist in testing and improving paid strategies

???? COMPETENCIES
Strong brand storytelling and alignment
High ownership and proactivity
Excellent communication skills
Strong attention to detail and accuracy
Creativity and visual awareness
Ability to work independently and collaboratively
Strong organization and execution skills

???? TECHNICAL SKILLS
Social Media Platforms (Instagram, Facebook, TikTok) – Advanced
Google Workspace (Docs, Sheets, Drive, Email) – Advanced

Email & SMS Marketing Platforms – Advanced
Design Tools (Canva, Adobe, etc.) – Advanced
Google & Meta Ads – Intermediate

???? QUALIFICATIONS
Marketing and social media experience required
Restaurant marketing experience preferred
Experience in high-volume or independent restaurants preferred
Strong written and verbal English communication
High attention to detail and brand consistency
Ability to manage multiple projects and deadlines
Ability to work independently and collaboratively

? SCHEDULE
Part-time role
Approximately 20 hours per week (flexible based on needs)

???? COMPENSATION & BENEFITS
Hourly compensation based on experience
Performance-based bonuses (in lieu of traditional PTO)
Potential profit-sharing opportunities

???? ABOUT WINNIE & ETHEL’S
Modeled after the iconic, round-the-clock American eatery of the 1940s, Winnie & Ethel’s Downtown Diner draws upon the rich history and legacy of Las Vegas’ Huntridge Theater and neighborhood. Named after Chef Aaron Lee’s grandmother Winnie and CEO Mallory Gott’s great-grandmother Ethel, the restaurant is built on warmth, hospitality, and community.

SKILL REQUIREMENT

Performance Marketing Social Media Content Creation Social Media Management

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Senior Marketing Lead

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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