PIXEL & TRACKING SPECIALIST (Project-Based / Part-Time)

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: TYPE OF WORK

Gig

: SALARY

TBD

: HOURS PER WEEK

20

: DATE UPDATED

Apr 9, 2026

JOB OVERVIEW

Job Opportunity: PIXEL & TRACKING SPECIALIST (Project-Based / Part-Time)

We’re hiring a Pixel & Tracking Specialist who is obsessed with data integrity and attribution.

This is a project-based role designed for the technical wizard who ensures that every click, lead, and conversion is tracked accurately across our entire marketing ecosystem.

If you understand that "you can’t scale what you can’t measure," then you are our person. You are here to bridge the gap between our ad platforms (Meta/Google) and our CRM (GoHighLevel), ensuring that our ROI reporting is bulletproof and our data flows seamlessly. Your priorities are attribution accuracy, server-side tracking (CAPI), and eliminating data blind spots.

IMPORTANT: Please read the entire job listing carefully. The final step of the hiring process will require the candidate to provide at least 1 former employer/team lead reference and at least 1 character reference. These will be verified prior to extending an offer.

ABOUT THE TEAM

Want to work in a rewarding, fast-paced, start-up atmosphere? Looking for significant growth and performance bonus opportunities? Have a growth mindset, value relationships, and dedicated to getting results? Then we might be a fit!

What is it like to work with us? HEAR FROM OUR TEAM! [ ---------- ]

Our Core Values:
DELIGHT THE CLIENT: We consistently exceed expectations by anticipating needs, delivering outstanding service, and creating those “magic ---------- nts” where every client feels seen and heard.

MASTER YOUR CRAFT: We commit to continuous learning, share our expertise openly, and tackle every challenge with precision and a deep sense of duty.

FOLLOW THROUGH, ALWAYS: When we say something will happen, it does—every time. We own every task, ensuring that nothing falls through the cracks, and when mistakes occur, we learn and improve immediately.

ABOUT YOU
Do you get a dopamine hit when your "Test Events" fire perfectly in GTM? Do you have a deep understanding of browser-side vs. server-side tracking? Are you the person who finds the broken UTM parameter that everyone else missed? Do you take pride in creating clean, organized tracking environments that empower Media Buyers to scale with confidence?
Then keep reading to see if we're a fit!

PROJECT RESPONSIBILITIES

Phase 1: Infrastructure Architecture & Audit
Perform a deep-dive audit of current Google Tag Manager (GTM) containers (Web & Server-side).
Configure/Verify Meta Pixel & Conversions API (CAPI) to achieve maximum event match quality.
Standardize GA4 configurations, including custom dimensions, lead-quality metrics, and enhanced measurement.

Phase 2: Attribution & CRM Integration
Implement a standardized UTM protocol across all channels to ensure 1:1 attribution within GoHighLevel.
Map "Deep Tracking" parameters to GHL custom fields to capture lead source, keyword, and campaign IDs.
Troubleshoot and close attribution gaps where "Direct/None" traffic is over-reporting.

Phase 3: Maintenance & Data Quality Assurance
Conduct regular "Health Checks" to ensure pixels aren't double-firing or failing due to site updates.
Resolve tracking issues caused by iOS privacy updates or browser cookie restrictions.
Build custom data visualizations (Looker Studio or GHL Dashboards) to show real-time CPL and ROAS.

REQUIREMENTS

Required Experience & Capability
EXPERT-level knowledge of Google Tag Manager (GTM).
Deep experience with Meta Conversions API (CAPI) and server-side tracking.
Proficiency in GA4 setup, debugging, and troubleshooting.
Familiarity with GoHighLevel tracking capabilities, hidden fields, and custom values.
Experience with Zapier or ---------- for sending offline conversions or webhook data.

High attention to detail—you hate "dirty data" and unexplained discrepancies.
Strong English communication skills to explain technical "breaks" to the media buying team.
A stable, high-speed internet connection (at least 150mbps).

Bonus Skills (Not Required)

Experience with 3rd-party attribution tools (Hyros, Triple Whale, or SegMetrics).
Basic Javascript/HTML knowledge for custom tag firing.
SQL or BigQuery knowledge for advanced data analysis.
NOTE: This is a Project-Based / Part-Time role (20 hrs/week). We are looking for a specialist who can execute the initial infrastructure setup and provide ongoing maintenance/QA as we scale.

APPLICATION & RECRUITMENT PROCESS

STEP 1: Application Please submit your application HERE ----------

To ensure you have read through the requirements, please write the phrase "green kangaroo" in the Additional Comments field of the application.

STEP 2: Initial Interview If your application indicates you might be a great fit, you will be invited to participate in a quick, 10- to 15-minute initial screening interview.

STEP 3: Case Interview Candidates who pass the initial screening will be invited to a 30mins case interview. A case interview is an interactive session where we present you with a real-world attribution scenario or tracking challenge relevant to the role. Rather than just talking about your past experience, this allows us to see your problem-solving process, technical logic, and how you tackle practical situations in GTM/GA4 in real-time.

STEP 4: Reference Check This is the final step before an official offer is extended. The final candidate(s) must provide one former employer/lead reference and one character reference.

STEP 5: Project Onboarding & Trial If an offer is made and accepted, you will be onboarded as our Pixel/Tracking Specialist to execute the initial infrastructure setup. This period is dedicated to ensuring a strong mutual fit—both for the technical responsibilities of the role and alignment with our core values—as we evaluate long-term maintenance needs.

SKILL REQUIREMENT

Google Tag Manager Google Analytics Meta Pixel

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PIXEL & TRACKING SPECIALIST (Project-Based / Part-Time)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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