Creative Strategist Meta Advertising

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: TYPE OF WORK

Full Time

: SALARY

500-3000

: HOURS PER WEEK

40

: DATE UPDATED

Apr 8, 2026

JOB OVERVIEW

We are a lingerie brand selling online across multiple markets. We run a lean, remote-first marketing team and operate with a clear creative system built around intentional strategy — every ad has a purpose, a target, and a reason to exist. We move fast, test constantly, and double down on what works.

YOUR TEAM
You'll be the fourth member of our core marketing team:
- Media buyer — Performance & spend
- Video editor — Ad production
- Social media manager — Creators & UGC
- Creative strategist — You

THE ROLE:
You are the brain behind our creative output. You translate customer insight into angles, use cases, and briefs — and you own the process from concept to performance read. You don't execute the edits. You make sure every creative has a clear intent, a clear audience, and a reason to exist.

WHAT YOU'LL DO:
- Develop creative concepts and angles for Meta ads across TOF, MOF, and BOF
- Write clear creative briefs for editors and UGC creators — covering use case, angle, awareness stage, bucket, and format
- Analyze ad performance in Meta Ads Manager and translate data into the next iteration
- Know when to iterate and when to kill — and identify exactly which layer of a creative is responsible for its performance
- Conduct customer research: reviews, comments, competitor ads, voice-of-customer
- Proactively bring new concepts without being asked

WHAT WE'RE LOOKING FOR
- Proven experience as a creative strategist for D2C e-commerce brands on Meta — not entry-level
- Understands the full funnel: TOF / MOF / BOF and how messaging, hooks, and formats differ per stage
- Can build use cases and angles — and understands that Use Case × Angle is what drives high-intent creative output
- Reads performance metrics and can diagnose creative failure at the layer level
- Has briefed UGC creators and knows what a good brief looks like
- Thinks in systems — not random ads, but intentional creative built to scale
- Fluent English, fast communicator, autonomous worker

WHAT YOU GET
This is a long-term position. We're not looking for a freelancer or a quick hire — we want someone who grows with us. On top of that, we provide you with extensive internal knowledge, frameworks, and training material built around D2C creative strategy at the highest level. You don't just work here — you get better here.

SALARY
Salary is discussed during the interview call. We believe that if you have the right skills, you deserve to be paid for them — so if you're good, we'll make it work.

IMPORTANT NOTE
We are a lingerie and intimate apparel brand. Our ads are tasteful but adult in nature. You need to be comfortable working in this space and briefing creators on this type of content.

HOW TO APPLY
We'd love to get a feel for who you are before we talk. Record a short intro video (1–2 minutes max) and tell us:

- Who you are and what you do
- Your experience as a creative strategist
- One example of a concept or campaign you're proud of and why it worked

Upload your video to Google Drive, Loom, or any platform and share the link with your application. We read and watch every application personally.

SKILL REQUIREMENT

Performance Marketing Facebook Ads Creative Advertising

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Creative Strategist Meta Advertising

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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