Creative Strategist / Ad Creative Designer (DTC E-Commerce, Pet Brand)

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: TYPE OF WORK

Full Time

: SALARY

$1,500/month

: HOURS PER WEEK

40

: DATE UPDATED

Apr 8, 2026

JOB OVERVIEW

We're Altira Pet, a growing DTC pet nutrition brand based in the US. Our hero product is Everyday Cat Gravy, a gravy-style food topper that boosts cats' health through daily use. We sell on Shopify, Amazon, and Chewy, and we are scaling aggressively through paid social (primarily Meta/Facebook ads).

We are hiring a full-time Creative Strategist to own our ad creative pipeline. This is a multi-hat role: you will be the engine behind our creative output, producing 10+ new ad creatives per week, tracking performance, sourcing UGC creators, and editing raw video content. You will work directly with our founders and our AI marketing tools.

WHAT YOU WILL DO:
- Design and produce 10+ new ad creatives per week (static images, carousels, and short-form video ads) for Meta (Facebook/Instagram)
- Research competitors, winning ad angles, and trending hooks to inform new creative concepts
- Keep an organized tracker of all creatives, hooks, angles, and performance results so we know what we have tested and what is working
- Edit raw UGC (user-generated content) video footage into polished ad-ready videos with captions, text overlays, and on-brand visuals
- Source and reach out to UGC content creators to secure raw video content for our brand
- Manage relationships with content creators (briefing, feedback, deliverable tracking)
- Generate product mockups and lifestyle images using AI image generation tools (Midjourney, DALL-E, fal.ai, or similar)
- Maintain brand consistency across all creatives (we have a detailed brand guide you will follow)
- Collaborate with our team on new campaign ideas, seasonal promotions, and product launches
- Stay current on Meta ad creative trends, DTC marketing best practices, and what top pet/health brands are doing

REQUIRED SKILLS (MUST-HAVE):
- 3+ years experience creating ad creatives for DTC / e-commerce brands
- Strong portfolio showing static ad design AND video editing work
- Proficiency in design tools: Canva Pro, Photoshop, or Figma
- Proficiency in video editing: CapCut, Premiere Pro, Final Cut Pro, or DaVinci Resolve
- Experience with Meta (Facebook/Instagram) ad formats and best practices
- Ability to write short-form ad copy (hooks, headlines, CTAs)
- Experience sourcing or coordinating UGC content creators
- Fluent English (written, as all communication is in English)
- Reliable internet connection, own computer, and the ability to work independently

NICE-TO-HAVE SKILLS:
- Experience with AI image generation tools (Midjourney, DALL-E, Flux, fal.ai)
- Familiarity with pet industry or health/wellness brands
- Understanding of direct-response advertising principles (hooks, pain points, social proof, urgency)
- Experience with motion graphics or simple animation
- Knowledge of TikTok ad creative formats
- Experience managing a creative asset library or content calendar

ABOUT WORKING WITH US:
- Small, fast-moving team (2 founders + AI marketing tools)
- You will have creative freedom and real ownership over our ad creative direction
- We value speed and volume over perfection. We test lots of angles fast.
- Competitive salary (~$1,500/month based on experience)
- Performance-based growth opportunity as we scale

TO APPLY, PLEASE INCLUDE:
1. A link to your portfolio or samples of ad creatives you have designed (static + video)
2. A brief paragraph explaining why you are a good fit for a DTC pet brand
3. Your experience level with video editing and which tools you use
4. Your experience with UGC creator sourcing/management (if any)
5. Your expected monthly salary
6. IMPORTANT: Start your application with the words "Cat Gravy Creative" so we know you read this entire posting

SKILL REQUIREMENT

Social Media Content Creation Graphic Design Video Editing

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Creative Strategist / Ad Creative Designer (DTC E-Commerce, Pet Brand)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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