Full Time
1600.00
40
Apr 8, 2026
YouTube Strategist
Company: Raffiti Media
Location: Remote
Job Type: Full-time, standard 40 hour week (MUST BE ABLE TO WORK Mon-Fri 8am-5pm CST)
About Us
Raffiti Media is a fast-growing done-for-you agency focused on helping brands and creators win on YouTube through smart strategy, strong packaging, and content that actually performs. We work with a variety of clients to develop YouTube channels that grow audience, build authority, and drive business results.
We are looking for a YouTube Strategist who understands what makes content work on YouTube and knows how to turn ideas into a clear, actionable content plan.
Position Overview:
The YouTube Strategist is responsible for developing content strategies with detailed frameworks that help clients grow their YouTube channels. This person will research trends, analyze channels, create video topic ideas, develop title and thumbnail direction, and help guide each client’s content toward stronger performance.
This role requires someone who understands YouTube deeply, thinks both creatively and strategically, and can balance analytics, audience psychology, and practical execution.
Key Responsibilities:
- Develop custom YouTube content strategies for clients based on their goals, audience, niche, and positioning
- Research client industries, competitors, and trending topics to identify content opportunities
- Generate video ideas that align with audience interest and business objectives
- Create title and thumbnail direction designed to improve click-through rate and performance
- Build and maintain content calendars and strategic plans for assigned clients
- Review channel performance and use data to refine recommendations over time
- Conduct channel audits and identify opportunities for improvement in content, packaging, positioning, and consistency
- Collaborate with project managers, editors, designers, and clients to ensure strategy is executed properly
- Stay ahead of YouTube trends, platform changes, and shifts in viewer behavior
- Communicate clearly with tea
Qualifications:
- Strong understanding of YouTube content strategy, audience growth, and platform best practices
- Experience developing content ideas, titles, and thumbnail concepts for YouTube
- Ability to analyze channel performance and translate data into strategic decisions
- Strong research skills and ability to identify trends, angles, and content gaps
- Excellent English written and verbal communication skills
- Strong organizational skills and ability to manage multiple clients or projects at once
- Ability to think proactively and anticipate challenges before they become problems
- Comfortable working in a fast-paced, remote team environment
Preferred Qualifications:
- Previous experience working for a YouTube agency, media company, or creator brand
- Familiarity with YouTube analytics and performance metrics
- Experience with content ideation across multiple niches
- Understanding of audience psychology, packaging, retention, and YouTube viewer behavior
- Experience using tools such as Google Drive, Asana, Slack,
What Success in This Role Looks Like:
- Clients consistently receive thoughtful, high-quality content ideas and strategy direction - to include frameworks and scripting
- Titles and thumbnail concepts are clear, compelling, and aligned with channel goals
- Strategy is delivered on time and supports the production pipeline effectively
- Clients and internal tea
- Opportunities and issues are identified early rather than reactively
How to Apply
Please submit the following:
- Your resume
- A brief cover letter explaining your experience with YouTube strategy
- Examples of channels you’ve worked on or content strategies you’ve helped develop
- Any relevant examples of video ideas, titles, thumbnail concepts, or channel audits you’ve created
If you want, I can also turn this into one of these:
a more polished corporate version, a cooler creator-style version, or a version specifically for your agency.