GoHighLevel Specialist — Local Legends Marketing

GoHighLevel Architect & Automation Beast — Turn Our CRM Into an AI-Powered Client Machine

Job Description
We don't just want someone who "knows GoHighLevel." We want someone who can make it do things our competitors didn't even know were possible.
Local Legends Marketing is a growing agency that helps local service businesses dominate their markets. We're talking roofers, contractors, HVAC companies, plumbers, landscapers — the businesses that keep neighborhoods running. We generate leads, build websites, run ads, manage SEO, and close deals for our clients.
But here's the thing: we're not just a marketing agency. We're building a SaaS platform on top of GoHighLevel that we sell to our clients as their own branded CRM, communication hub, and lead management system. Think of it as their entire business operating system — powered by us, branded for them.
We need someone who doesn't just set up GHL sub-accounts and call it a day. We need someone who can engineer the entire ecosystem — the workflows, the AI, the pipelines, the dashboards, the integrations, the automations — and turn our GHL instance into something that rivals platforms like Hatch, Avoca, Phonely, and SalesApe... all built inside GoHighLevel.
If that sentence just made you sit up in your chair, you're in the right place.

The Vision: What We're Building
We want our GHL platform to be the single source of truth for every client. Here's the full picture:
AI-Powered Communication (Our "Hatch Killer")
Hatch charges home service companies thousands per month for AI that answers calls, texts leads, and books appointments. We want to build the same thing — or better — inside GHL using its native AI Employee suite:

Voice AI that answers inbound calls 24/7, qualifies the lead, asks the right questions (What service do you need? What's your address? What's the urgency?), and books the appointment directly onto the calendar — no human needed.
Conversation AI across SMS, webchat, Facebook Messenger, and Instagram DMs that responds to leads in seconds, nurtures them with multi-touch follow-up sequences, handles objections, answers FAQs, and books appointments automatically.
Outbound AI follow-up — when a lead goes cold, the system re-engages them via text and email campaigns without anyone on the client's team lifting a finger.
Speed to lead that's measured in seconds, not hours. The ---------- nt a lead comes in from Google Ads, Facebook, a form, a phone call, Yelp, Angi — the AI is on it immediately.

We want our clients to look at Hatch, Avoca, Phonely, and SalesApe... and then realize they already have something just as powerful built into the platform we provide them.
Full Lead Attribution & Source Tracking
We need to know exactly where every lead comes from and what happens to it. This means:

UTM parameter tracking on every campaign, every ad, every landing page — stored on the contact record as first-touch and latest-touch attribution.
Custom properties/fields for tracking lead source (Google Ads, Facebook, organic SEO, referral, Yelp, Angi, LSA, direct mail, etc.), lead type, service requested, property type, and any other qualifying data.
Integration with WhatConverts (or building equivalent tracking natively in GHL) so we can see exactly which marketing channel generated which lead, which appointment, which estimate, and which sale — down to the keyword level.
Dashboard reporting that shows our clients (and us) the full funnel: leads in ? appointments set ? estimates given ? jobs sold ? revenue generated — broken down by source.

Pipeline Management: The Full Customer Journey
This is where it gets detailed. We need pipelines that track the entire lifecycle from lead to closed deal, with specific stages for home service businesses:
Lead Pipeline:
New Lead ? Contacted ? Qualified ? Appointment Set ? 1-Leg Appointment OR 2-Leg Appointment ? Estimate/Pitch Given ? Sold ? Job Scheduled ? Job Complete ? Follow-Up/Review Request
Here's what the "1-leg" and "2-leg" distinction means in home services, and our system needs to handle both:

1-Leg Appointment = The homeowner AND the decision-maker are the same person (or both decision-makers are present). The sales rep can pitch and close on the spot. One visit, one shot.
2-Leg Appointment = Only one decision-maker is present. The sales rep gives the estimate, but the homeowner says "I need to talk to my spouse/partner." This requires a follow-up — a second "leg" — to close the deal. The system needs to automatically trigger follow-up sequences for 2-leg appointments.

Additional pipeline details we need:

"Pitched" status = an estimate was given (whether 1-leg or 2-leg)
"Sold" status = the deal closed and a contract/agreement was signed
Automatic follow-up workflows triggered by pipeline stage changes (e.g., when a deal moves to "Estimate Given — 2-Leg," kick off a nurture sequence targeting the second decision-maker)
Revenue tracking on opportunities so we can report on close rates, average ticket size, and revenue by source
Lost deal tracking with reasons (price too high, went with competitor, no response, etc.)

SaaS Mode & White-Label Setup
We're running GHL in SaaS mode (Agency Pro at $497/mo). You'll help us:

Build and maintain our white-labeled platform so clients see our branding, not GHL's
Create snapshot templates that we can deploy to new clients in minutes — pre-loaded with pipelines, workflows, automations, custom fields, forms, and dashboards specific to their industry
Set up rebilling so clients pay us for SMS, email, AI usage, and other features — turning usage into recurring revenue
Design the client onboarding experience so new clients get a fully functional system from day one
Manage snapshot versioning so we can track changes and roll back if needed

Integrations We Need

WhatConverts (or native GHL attribution) for call tracking and lead source data
Google Ads & Facebook Ads for conversion tracking and lead import
Google My Business for review management and messaging
Stripe for payment processing and invoicing
Zapier / Make for any custom integrations that GHL doesn't handle natively
Google Analytics / GA4 for website tracking
Potential future integrations: ServiceTitan, Housecall Pro, Jobber, or other field service platforms


What You'll Actually Be Doing Day-to-Day
Week 1-4: Audit & Architecture — Rip apart what we currently have (if anything), map our workflows, and design the system architecture from scratch. Spaces, pipelines, custom fields, naming conventions, snapshot structure — the foundation.
Month 2-3: Build Phase — Construct the workflows, automations, AI agents, pipelines, dashboards, and reporting. Set up Voice AI and Conversation AI. Build the client-facing white-label experience. Create snapshot templates for our key industries.
Ongoing: Optimize, Scale, Support — Monitor AI performance, tweak workflows based on data, troubleshoot issues, onboard new clients into the platform, train our team, and continuously improve the system. You'll also stay on top of GHL's constant feature releases (they ship updates weekly) and figure out how to leverage new capabilities.

Who You Are
GHL Power User — You know GoHighLevel inside and out. Workflows, pipelines, custom fields, triggers, AI Employee (Voice AI + Conversation AI), SaaS mode, snapshots, white-labeling, rebilling, phone system setup, domain configuration — you've done it all. Not just tutorials. Real builds for real businesses.
Automation Architect — You think in "if this, then that" at a deep level. You can design multi-branch workflows with conditional logic, wait steps, goal events, and webhook triggers. You've built complex automations that span the full customer journey.
AI Builder — You've configured GHL's Voice AI and Conversation AI to actually work well — not just turned it on and hoped for the best. You understand prompt engineering, agent goals, appointment booking setup, calendar mapping, and how to train the AI to sound natural and on-brand.
Pipeline & CRM Expert — You've built sales pipelines for service businesses and understand concepts like 1-leg vs 2-leg appointments, estimate tracking, close rates, and revenue attribution. You know how to structure custom fields and opportunity properties to make reporting actually useful.
Data & Attribution Nerd — You understand UTM parameters, lead source tracking, first-touch vs. last-touch attribution, and how to build dashboards that show the full funnel from ad click to closed deal. Experience with WhatConverts is a huge plus.
Home Services Savvy — You understand (or can quickly learn) how local service businesses operate — the sales cycle, the appointment flow, the estimate process, the seasonal patterns. This isn't abstract. These are real roofers and plumbers counting on this system to grow their businesses.
Proactive Problem-Solver — You don't wait to be told GHL released a new feature. You find it, test it, and come to us with "Hey, I just set up X and it's going to save our clients 5 hours a week." That's the energy we want.

Requirements

2+ years of hands-on GoHighLevel experience (building sub-accounts, workflows, and pipelines — not just using the CRM as a contact list)
Proven experience setting up GHL SaaS mode / white-label for an agency
Experience building and configuring GHL Voice AI and/or Conversation AI agents
Experience with pipeline management and opportunity tracking in GHL
Strong understanding of lead attribution, UTM tracking, and marketing funnel reporting
Experience with workflow automations (multi-step, conditional, webhook-based)
Strong English communication skills (written and spoken)
Reliable internet and a professional remote work setup
Available full-time during US business hours (or significant overlap)

Bonus Points:

Experience with WhatConverts or similar call tracking / attribution platforms
Experience building GHL solutions for home service businesses specifically
Knowledge of platforms like Hatch, Avoca, Phonely, or SalesApe (so you understand what we're competing against)
GHL certification or active participation in GHL communities
Experience with Zapier, Make, or custom API integrations
Basic understanding of Google Ads, Facebook Ads, and LSA (Local Service Ads)


What We Offer

Full-time position with a fast-growing agency that's building something big
You won't just be maintaining a CRM — you'll be architecting a SaaS product that we sell to dozens (eventually hundreds) of clients
Direct access to the owner — your ideas matter and will be implemented
A team that values builders, not just button-clickers
Long-term role with growth potential as the platform scales
Competitive salary based on experience


How to Apply
Generic applications go straight to the trash. We're building something serious and we need someone who takes this seriously. Here's what we want to see:

A short intro — Who are you, and why does this role fire you up? (2-3 sentences. Save the novel.)
Your GHL portfolio — Describe 1-2 GoHighLevel builds you're most proud of. What did the client need? What did you build? What were the results? Be specific — mention workflows, pipelines, AI setup, dashboards, whatever you built.
A Loom video or screenshots (STRONGLY preferred) — Walk us through a GHL sub-account or workflow you've built. Show us the pipelines, the automations, the AI agents, the dashboards. This is the #1 way to stand out. If you can show us a SaaS mode / white-label setup, even better.
Your take on the vision — In 3-5 sentences, tell us how you'd approach building what we described above. What would you tackle first? What's the biggest challenge? What tools or features would you lean on? We want to see how you think.
Your availability and expected salary — Be upfront.

Applications without a Loom video or screenshots will be deprioritized. We need proof, not promises.

Quick Reference: The Platforms We're Competing With
So you understand the landscape, here's what our clients are currently being pitched by competitors. We want to build these capabilities INTO our GHL platform:
Hatch ( ---------- ) — AI-powered voice, SMS, and email for home service businesses. Answers calls, books appointments, follows up on leads automatically. This is our #1 target to replicate inside GHL.
Avoca AI (avoca.ai) — AI CSR (customer service rep) for home services. Answers calls, books jobs, coaches real CSRs, integrates with ServiceTitan. Known for 90?ter-hours booking rates.
Phonely AI (phonely.ai) — Voice AI for contractors. Makes outbound calls, gathers job details, schedules appointments. Natural-sounding conversations with tone detection.
SalesApe AI (salesape.ai) — AI sales agent that responds to inbound leads via email, SMS, chat, and WhatsApp. Qualifies leads, books appointments, and feeds everything into your CRM in real-time.
Your job is to study what these platforms do, then build it better — natively inside GoHighLevel — so our clients get all of this included in the platform we already provide them.

Local Legends Marketing — We help local businesses become legends. Now we need the engineer who builds the machine that makes it all run.
Let's go.