Outreach and Lead Generation Specialist

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TYPE OF WORK

Part Time

SALARY

500-750

HOURS PER WEEK

25

DATE UPDATED

Apr 5, 2026

JOB OVERVIEW

We are in search of a performance-oriented Outreach & Lead Generation Specialist to help expand our outbound initiatives. This is a fully remote position with a strong emphasis on LinkedIn and email engagement, along with contributions to content creation and basic marketing support tasks.

Industry: We work in the financial services and insurance industry in the United States and preferably looking for someone who has experience doing outreaches in these fields.

We’re looking for someone experienced in developing outbound pipelines and connecting with prospects through thoughtful, structured, and customized outreach strategies.

Role Responsibilities:

LinkedIn Prospecting & Outreach (Primary Responsibility):
-Initiate up to 400 targeted connection requests each month
-Identify and reach out to key stakeholders such as Managing Directors, Sales Directors, and other niche markets.
-Manage personalized, multi-step follow-up sequences
-Utilize voice notes in follow-ups to improve response rates
-Analyze campaign metrics and refine messaging for better outcomes


Email
Campaigns & Lead Generation:
-Plan and execute cold and warm email outreach campaigns
-Gather and compile prospect contact information through sourcing and data scraping on various tools such as LinkedIn Sales Navigator
-Implement structured three-step email sequences
-Sync LinkedIn-generated leads with email outreach efforts
-Monitor campaign performance and enhance engagement and conversion rates

Content Creation Support (Secondary Focus):
-Prepare and schedule up to five LinkedIn posts weekly
-Develop written content based on provided videos and key messaging themes
-Content topics may include:
Executive's story
Industry insights

Campaign & Lead Magnet Assistance:
-Support the rollout of lead magnets, including AI-based assessments
-Contribute to campaign refinements based on engagement data and results

Marketing & Operational Support:
-Assist with basic SEO enhancements
-Help maintain CRM data and ensure proper website integration
-Use outreach and tracking tools to support campaign performance and organization

Required Qualifications:
-Minimum of 5-7 years’ experience in B2B outreach, lead generation, or a sales development representative role
-Strong English communication skills, with the ability to clearly express technical concepts
-At least 5 years of hands-on experience running LinkedIn outreach campaigns, including connection requests, follow-ups, and engagement using tools like LinkedIn Sales Navigator (built on LinkedIn)
-At least 5 years of experience managing cold email outreach and sequencing using platforms
-At least 5 years of experience in lead sourcing and data scraping using tools
-Demonstrated ability to build and improve outbound pipelines, including campaign tracking, A/B testing, and conversion optimization (typically using CRM and analytics dashboards)
-At least 5 year of experience handling CRM systems and maintaining lead tracking workflows, ensuring proper integration across outreach tools and databases

Nice-To-Have but not required:
-At least 3 year of experience supporting outreach within recruitment or B2B services environments
-At least 3 year of experience creating and scheduling LinkedIn content, including personal branding and company page management (via LinkedIn tools or schedulers)
-Basic understanding of SEO practices, including keyword usage and on-page optimization (typically applied through CMS platforms)
-Experience working with US-based markets, including managing time zone alignment and communication expectations
-Exposure to marketing automation and campaign tracking systems connected to outreach workflows
-Experience using voice notes or multimedia approaches to improve prospect engagement

- Hours will vary depending on the markets outreach

IMPORTANT – Read Before Applying
How to apply and to be considered, please include:
- Your resume
- A short video (2-3 minutes) answering:
- Your experience as an Outreach & Lead Generation Specialist for 5+ years along with which industry you supported
- Explain your previous work experience working as a outreach & lead generation specialists such as your day to day roles on doing outreach on LinkedIn, the results that you've acquired for the organization, and the methods you executive to gather more leads for your clients.
- Include the phrase: “Experienced Outreach & Lead Generation Specialist Application” at the top of your application and email it to ----------

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