E3

Cold Email & GTM Engineer

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: TYPE OF WORK

Full Time

: SALARY

$1000

: HOURS PER WEEK

TBD

: DATE UPDATED

Apr 5, 2026

JOB OVERVIEW

About GenFlows
GenFlows is a GTM engineering and cold outbound agency based in the Netherlands. We build transparent, client-owned outbound systems using Clay, cold email infrastructure, and LinkedIn automation. Our partners span B2B verticals including MCA/lending, SaaS, fintech, M&A advisory, and professional services. We operate on a Glass Box philosophy: every system we build, the client owns and understands.
The Role
You will own end-to-end outbound campaign delivery for a dedicated portfolio of client accounts. This means building Clay enrichment and qualification tables, writing cold email copy, managing sending infrastructure, and continuously optimizing campaign performance. You work directly with clients and collaborate closely with our Delivery Lead to maintain GenFlows quality standards.
What You Will Do
Build and maintain Clay tables for lead enrichment, ICP classification, and qualification scoring across client accounts
Set up and manage cold email infrastructure (domains, mailboxes, warmup, DNS, deliverability monitoring)
Write, A/B test, and iterate on cold email sequences tailored to each client's ICP and value proposition
Execute LinkedIn outbound campaigns where applicable, coordinating messaging across channels
Integrate Clay workflows with client CRMs (HubSpot, Salesforce) via webhooks and native integrations
Monitor campaign metrics (open rates, reply rates, bounce rates, SQLs) and present weekly performance reports to clients
Collaborate with the Delivery Lead on campaign strategy, ICP refinement, and copywriting frameworks
Document all systems and processes in line with the Glass Box methodology so clients retain full ownership
What You Bring
Required:
1+ year hands-on experience with ---------- (building tables, using enrichment providers, writing Clay prompts, integrating webhooks)
Proven track record running cold email campaigns with measurable results (reply rates, meetings booked, SQLs generated)
Working knowledge of email infrastructure: domain setup, SPF/DKIM/DMARC, warmup tools, inbox rotation, and deliverability best practices
Strong copywriting skills for B2B cold outreach across different verticals and buyer personas
Experience with at least one CRM (HubSpot preferred) and basic understanding of data flows between systems
Self-directed work style with clear communication; comfortable working async in a remote team
Nice to Have:
Experience with LinkedIn outbound tools (Expandi, Dripify, or similar)
Familiarity with Instantly, Smartlead, or other cold email sending platforms
Understanding of B2B verticals like MCA/lending, SaaS, or financial services
Basic API knowledge (REST, webhooks, JSON) for building integrations
Experience working in an agency setting managing multiple client accounts simultaneously
How We Work
Small, focused team: you are not a number. Your work has direct, visible impact on client results and agency growth.
Weekly cadences with the Delivery Lead for campaign reviews, strategy alignment, and knowledge sharing.
Full autonomy within your client accounts. We trust you to make decisions and flag issues proactively.
Glass Box methodology: we build systems that are transparent and documented. No black boxes, no lock-in.
Tools of the trade: Clay, Instantly/Smartlead, HubSpot, LinkedIn, Slack, Notion.
How to Apply
Send a short video intro and your relevant experience with your application. Apply here: ---------- .

Optional: Include a brief description of a Clay table or cold email campaign you built and the results it achieved. No formal CV required -- we care about what you have built and how you think.

SKILL REQUIREMENT

Email Marketing Copywriting

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E3

Cold Email & GTM Engineer

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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