Digital Marketing Manager

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TYPE OF WORK

Full Time

SALARY

$6/hour

HOURS PER WEEK

TBD

DATE UPDATED

Apr 4, 2026

JOB OVERVIEW

Role Overview

Responsible for managing all client marketing strategies, overseeing execution across channels, leading tea ---------- mbers, and driving measurable growth (leads, revenue, ROI). Acts as the bridge between strategy, execution, and client communication.



Key Responsibilities

1. Strategy & Client Growth

Develop and oversee full-funnel marketing strategies for clients
Identify growth opportunities (SEO, paid ads, CRO, content, automation)
Analyze performance and optimize campaigns based on ROI
Lead client strategy calls and present results

2. Campaign Management

Manage multi-channel campaigns:
Google Ads (Search, Display, YouTube)
Meta Ads (Facebook/Instagram)
SEO (on-page, off-page, local SEO)

Email
/SMS marketing (funnels, automation)
Ensure campaigns are aligned with client goals and budgets

3. Team Leadership

Manage internal team (media buyers, content creators, SEO specialists)
Assign tasks, set KPIs, and track performance
Ensure deadlines and quality standards are met
Train and improve team performance

4. Analytics & Reporting

Track KPIs: CPL, CAC, ROAS, conversion rates
Build and present monthly reports to clients
Use tools like GA4, GHL, Meta Ads Manager, Google Ads, etc.

5. Systems & Process Optimization

Improve internal workflows and SOPs
Implement automation where possible (CRM, follow-ups, pipelines)
Standardize client onboarding and campaign setup


Requirements

Experience

4–7+ years in digital marketing
Proven experience managing campaigns across multiple channels
Experience managing clients (agency experience preferred)
Strong understanding of local business marketing (especially dental/medical is a plus)
Skills

Paid Ads (Google + Meta), strong
SEO, solid understanding
Funnel building (GHL or similar CRM)
Data analysis and decision-making
Team management and leadership
Client communication and presentation
Tools (preferred)

GoHighLevel (GHL)
Google Ads / GA4
Meta Ads Manager
SEMrush / Ahrefs
Slack / ClickUp / Asana


KPIs for This Role

Client retention rate
Campaign ROI / ROAS
Lead quality and cost per lead
Team productivity and delivery timelines


Ideal Candidate Profile

Have experience working at digital marketing agencies
Thinks like an operator, not just a marketer
Data-driven and ROI-focused
Comfortable managing both people and clients
Has agency experience and can handle multiple accounts

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