Sales Manager (Outbound Campaigns)

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TYPE OF WORK

Full Time

SALARY

N/A

HOURS PER WEEK

TBD

DATE UPDATED

Apr 3, 2026

JOB OVERVIEW

This is a high-ownership, performance-driven role.

You will be responsible for ensuring that:
Callers are trained properly
Calls are monitored daily
Campaigns are performing
Qualified leads (CDQLs) are consistently generated

This role sits at the core of execution — if campaigns succeed, it is because of you.

Key Responsibilities

Caller Training & Onboarding
Ensure all new callers complete training within the first 2 days
Conduct daily onboarding discussions to assess:
Campaign understanding
ICP clarity
CDQL qualification
Ensure callers understand how to structure their day to meet KPI

2. Daily Call Monitoring & Quality Control
Listen to call recordings for every caller, every day

Review:
Handover calls (for leads produced)
Minimum 5 calls for non-performing callers

Evaluate:
Conversation quality
Gatekeeper navigation
Qualification approach
Effort vs outcome

If calls are not being reviewed, the role is not being executed.

3. Caller Coaching & Performance Improvement
Conduct regular 1-on-1 coaching sessions
Use real call recordings for feedback

Help callers improve:
Openings
Listening skills
Objection handling
Qualification
Track improvement over time

4. Campaign Performance Management

Ensure each caller works toward:
1 CDQL per day (attended meeting)
Identify:
Campaign risks
Performance gaps
Behavioral issues
Drive corrective actions quickly

5. Performance Monitoring & Documentation
Maintain daily monitoring sheets for all callers
Classify callers based on performance:
Performing
Needs training

At risk
Document:
Call audits
Coaching actions
Performance trends

6. Accountability & Escalation
Identify low performers early
Take structured action:
Coaching ? Observation ? PIP
If no improvement within defined timelines:
Initiate Performance Improvement Plan

7. Weekly Performance Reviews
Run weekly team calls with all callers
Present performance scoreboard:
Calls
Conversations
Meetings
CDQLs
Highlight gaps and improvement areas
Encourage learning from top performers

8. New Caller Evaluation (2-Week Review)
Evaluate every new caller after 2 weeks of dialing
If no CDQL is achieved:

SKILL REQUIREMENT
Outbound Sales Call Center Operations Management Team Leadership
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