Social Media Influencer Outreach & Campaign Manager — America 250 Product Launch

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: TYPE OF WORK

Full Time

: SALARY

$1200

: HOURS PER WEEK

40

: DATE UPDATED

Apr 2, 2026

JOB OVERVIEW

We're launching the only officially licensed popcorn for America's 250th birthday — Stars & Stripes Kettle Corn by Allpop — at Walmart, Sam's Club, Target, Costco, Kroger, and hundreds of retailers across the United States in June 2026. This is a real, nationally distributed product tied to America250, the Congressionally-established celebration of the nation's semiquincentennial.

We need a sharp, experienced Influencer Marketing Specialist to own our creator outreach and social media execution during a critical 60-day launch window. This is not a general VA role. You will have clear ownership over our single most important growth channel.

WHAT YOU'LL OWN:

Creator Discovery: Build and maintain a target list of 150+ Instagram and TikTok creators across food, snack review, lifestyle, family, patriotic, and sports/ballpark content niches.

Outreach at Scale: Send 15-20 personalized DMs and emails per day to creators using AI-assisted templates (Claude/ChatGPT). Manage follow-up sequences on Day 3 and Day 7. Track everything in a shared CRM (Notion, Airtable, or Google Sheets).

Product Seeding Coordination: Manage the logistics of shipping 100+ influencer kits, track deliveries and responses, and convert one-time creators into repeat brand advocates.

UGC Monitoring & Amplification: Monitor tagged posts, mentions, and hashtag activity daily. Repost creator content to brand accounts. Engage authentically with every creator who features the product.

Social Media Support: Post pre-approved content using Canva templates and AI-generated captions via Buffer or Later. Maintain content calendar.

Performance Reporting: Weekly dashboard updates on outreach volume, response rates, posts generated, reach, and engagement metrics.

WHAT MAKES THIS ROLE DIFFERENT:

You're not juggling random admin tasks. You have one focused mission: get our product into the hands of creators and drive awareness.

The product is visually stunning (edible red and blue glitter on white kettle corn) and has a powerful story — creators WANT to post this. Your outreach will have a high response rate because the product sells itself.

You'll work directly with the founder. Daily async check-in (Loom/voice note), one 30-minute weekly video call. No micromanagement — we need someone who runs the operation, not someone who waits for instructions
This is the first product launch for a growing company. Strong performance here means real growth opportunities as we scale.

REQUIRED SKILLS:

3+ years of influencer marketing experience (sourcing, outreach, relationship management)
Proven experience with Instagram and TikTok creator outreach for product-based brands
Strong written English — your DMs and emails need to sound natural, warm, and professional
Proficiency with Canva for basic graphic creation from templates
Experience with AI tools (ChatGPT, Claude) for content drafting — or eagerness to learn quickly
Highly organized — comfortable maintaining detailed trackers and CRMs
Self-starter mentality — you flag problems, suggest improvements, and don't wait to be told what's next

BONUS SKILLS (not required but valued):

Experience with influencer platforms ( ---------- , TikTok Creator Marketplace, Meta Creator Marketplace)
Video editing with CapCut or similar tools
Experience with scheduling tools (Buffer, Later, Hootsuite, Sprout Social)
Ability to create original short-form video content with product
Familiarity with food, snack, or CPG brand marketing

TOOLS WE USE:
Instagram, TikTok, Canva, ChatGPT/Claude, Notion or Google Sheets, Buffer

ABOUT THE PRODUCT:
Stars & Stripes Kettle Corn is a limited-edition, all-natural kettle corn sprinkled with edible red and blue glitter. It's officially licensed by America250 — the organization established by Congress to lead the nation's 250th anniversary celebration. It's kosher, gluten-free, non-GMO, and 100% whole grain. Available in 5.5oz and 13oz bags at major retailers nationwide starting June 2026.

HIRING PROCESS:

Apply with a short message telling me why this role excites you
If shortlisted, we'll do a 15-minute video call

Short paid test task ($30-40 for ~2 hours): identify target creators, draft outreach DMs, and create a social graphic
Decision within 48 hours of test task submission

We move fast. If you're available to start within 7 days, say so in your application.

SKILL REQUIREMENT

Influencer Marketing Content Creation Social Media Marketing

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Social Media Influencer Outreach & Campaign Manager — America 250 Product Launch

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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