Short-Term Rental Social Media + Ads Specialist (Proven Experience Required)

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TYPE OF WORK

Part Time

SALARY

6

HOURS PER WEEK

TBD

DATE UPDATED

Apr 2, 2026

JOB OVERVIEW

We own a short-term rental property in the North Carolina mountains and are looking for an experienced social media and paid ads specialist to help us increase direct bookings.

This is not an entry-level role. We are specifically looking for someone who has successfully marketed short-term rental properties (Airbnb/VRBO/direct booking) and can demonstrate real results.

What We Need:
Creation and management of Instagram and Facebook pages
Development of a clear social media strategy focused on driving bookings (not just engagement)
Content planning using our existing photo library (we have plenty of high-quality images)
Writing captions and structuring posts that convert viewers into guests
Setup and management of paid ads (Meta – Facebook & Instagram)
Retargeting strategies (website visitors, engagement audiences, etc.)
Ongoing optimization based on performance data
Requirements (Non-Negotiable):
Proven experience marketing short-term rental properties
Demonstrated success running paid ads that led to bookings
Strong understanding of what makes STR content convert (not generic social media tactics)

When You apply please include:

Examples of short-term rental accounts you have managed (IG/FB links)
Ad campaign results (before/after, ROAS, bookings generated, or similar metrics)
A brief explanation of your strategy for increasing bookings for a property like ours

Applications without relevant experience and proof of results will not be considered.
Thank you!

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