GoHighLevel (GHL) CRM Specialist

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: TYPE OF WORK

Full Time

: SALARY

500

: HOURS PER WEEK

TBD

: DATE UPDATED

Apr 11, 2026

JOB OVERVIEW

We are a real estate agency looking for a hands-on GHL CRM Specialist to own our lead conversion system end-to-end. You will build, manage, and optimise our GoHighLevel setup to ensure every lead, from Facebook, and Google, is captured, nurtured, and converted efficiently. You will work closely with our agents to make sure they spend time closing deals, not chasing leads manually.

Key Responsibilities
CRM & Pipeline Management
Build and maintain GHL pipelines that reflect the property transaction lifecycle (inquiry ? viewing ? OTP ? close)
Segment and tag leads by intent, timeline, citizenship status, and property type
Ensure clean, accurate contact data across all lead sources

Workflow & Automation
Design and deploy automated nurture sequences via WhatsApp, SMS, and email
Configure behaviour-based triggers (link clicks, page visits, form submissions) to personalise follow-up timing
Build lead scoring logic to prioritise hot leads for agents
Set up appointment reminder workflows and post-viewing follow-up sequences

Lead Source Integration
Connect and maintain integrations with PropertyGuru, 99.co, Facebook Lead Ads, Google Ads, and other portals via Zapier or webhooks
Ensure zero lead leakage across all channels

Agent Enablement
Train agents on how to use GHL's mobile app, conversations inbox, and task management
Create WhatsApp and SMS message templates that are value-driven and PDPA-compliant
Build dashboards so agents can track their pipeline at a glance

Reporting & Optimisation
Monitor key metrics: speed-to-first-contact, lead-to-viewing rate, viewing-to-OTP rate, and campaign ROI
Run A/B tests on message templates, timing, and sequences
Provide weekly performance reports to management

Requirements
Minimum 2 years of hands-on GoHighLevel experience (mandatory)
Strong understanding of marketing automation, CRM best practices, and funnel design
Familiarity with real estate market
Experience integrating lead sources via Zapier, Make, or direct webhooks
Working knowledge of WhatsApp Business API setup and compliance
Understanding of Singapore's PDPA requirements for marketing communications
Proficient in crafting messaging that is consultative, not pushy

Nice to Have
Experience with Facebook/Google Ads campaign management
Basic HTML/CSS for email template customisation
Prior work with property agencies in Singapore

What Success Looks Like in 90 Days
All lead sources connected and flowing into GHL with zero manual data entry
Automated nurture sequences live for Hot, Warm, and Cold lead segments
Agents respond to every new lead within 5 minutes via automated WhatsApp
A live dashboard tracking pipeline velocity and conversion rates by agent

SKILL REQUIREMENT

Gohighlevel Real Estate GoHighLevel

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GoHighLevel (GHL) CRM Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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