Meta Ads Campaign Manager (Facebook & Instagram Ads)

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TYPE OF WORK

Full Time

SALARY

4.50/hr

HOURS PER WEEK

40

DATE UPDATED

Apr 2, 2026

JOB OVERVIEW

We are looking for a skilled and results-driven Meta Ads Campaign Manager to plan, execute, and optimize paid advertising campaigns on Facebook and Instagram.

Responsibilities:
- Create, manage, and optimize Facebook and Instagram ad campaigns to meet performance goals
- Conduct audience research and build targeted audience segments using Meta Ads Manager
- Write compelling ad copy and work with designers to produce effective ad creatives
- Monitor campaign performance daily and adjust bids, budgets, and targeting as needed
- Analyze key metrics (CTR, CPC, ROAS, conversions) and provide regular performance reports
- Run A/B tests on ad creatives, copy, and audiences to continuously improve results
- Stay up to date with the latest Meta advertising features, policies, and best practices
- Manage ad spend efficiently to maximize return on investment

Requirements:
- Proven experience managing Facebook and Instagram ad campaigns
- Proficiency with Meta Ads Manager and Meta Business Suite
- Strong understanding of pixel tracking, custom audiences, and retargeting strategies
- Excellent analytical skills with the ability to interpret data and make data-driven decisions
- Experience with A/B testing and conversion rate optimization
- Good written communication skills in English
- Ability to work independently and meet deadlines
- Experience with e-commerce or lead generation campaigns is a plus

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