Meta Ads Specialist

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: TYPE OF WORK

Full Time

: SALARY

$640

: HOURS PER WEEK

40

: DATE UPDATED

Sep 18, 2026

JOB OVERVIEW

About FLP Pros

FLP Pros is a growing lighting company specializing in holiday lighting, landscape lighting, permanent RGB lighting systems, patio and bistro lighting, and event lighting. We are focused on delivering high-quality lighting solutions while continuing to expand our presence across multiple markets.

We are looking for a Meta Ads Specialist to join our offshore marketing team and help drive qualified leads, brand awareness, and revenue through strategic advertising on Facebook and Instagram.

About the Role

The Meta Ads Specialist will be responsible for planning, launching, managing, and optimizing paid advertising campaigns across Meta Ads Manager. The ideal candidate understands how to build campaigns for local service businesses and can analyze performance data to continuously improve lead generation and return on ad spend.

This role requires someone who is analytical, detail-oriented, proactive, and comfortable working with performance data.

Key Responsibilities

Create, launch, manage, and optimize Facebook and Instagram advertising campaigns.

Develop campaigns focused on lead generation, conversions, brand awareness, and customer acquisition.

Conduct audience research and build targeted audiences based on location, demographics, interests, behaviors, and customer profiles.

Set up and manage campaigns across different stages of the customer funnel.

Create and test different ad variations, including copy, images, videos, headlines, offers, and calls-to-action.

Monitor campaign performance and make ongoing adjustments to improve results.

Track key metrics including CTR, CPC, CPM, CPL, conversion rate, and ROAS.

Identify underperforming campaigns, ad sets, audiences, and creatives and recommend improvements.

Perform A/B testing to determine which audiences, messaging, creatives, and offers perform best.

Manage campaign budgets and help ensure advertising spend is used efficiently.

Analyze campaign data and prepare regular performance reports.

Work closely with the marketing and creative teams to develop effective ad creatives and messaging.

Coordinate campaigns around seasonal demand, promotions, holidays, and local market opportunities.

Research competitors and identify new opportunities for Meta advertising.

Help implement retargeting campaigns for website visitors, leads, and other relevant audiences.

Stay current with Meta advertising platform updates, policies, best practices, and emerging trends.

Qualifications

2-5 years of hands-on experience managing Meta/Facebook advertising campaigns.

Strong knowledge of Meta Ads Manager and Facebook/Instagram advertising.

Experience managing lead generation and/or conversion campaigns.

Understanding of campaign structure, audiences, targeting, retargeting, and optimization.

Strong understanding of paid advertising metrics such as CTR, CPC, CPM, CPL, CPA, conversion rate, and ROAS.

Experience with A/B testing and performance optimization.

Strong analytical and problem-solving skills.

Ability to interpret campaign data and turn insights into actionable improvements.

Experience with local service businesses, home services, construction, landscaping, lighting, or other lead-generation businesses is a plus.

Experience with seasonal or location-based advertising campaigns is preferred.

Strong written and verbal English communication skills.

Highly organized and detail-oriented.

Able to work independently and meet deadlines.

Comfortable working during 8:00 AM–6:00 PM EST.

Preferred Skills

Experience with Meta Pixel and Conversions API.

Familiarity with Google Analytics and/or Google Tag Manager.

Experience with CRM and lead-tracking systems.

Understanding of landing pages and conversion optimization.

Basic knowledge of graphic/video creative concepts.

Experience managing multiple geographic markets.

Experience with high-volume lead generation campaigns.

What Success Looks Like

Success in this role means consistently improving the performance of FLP Pros' Meta advertising campaigns by:

Generating a steady flow of qualified leads.

Improving CTR and conversion rates.

Reducing CPL and CPA where possible.

Increasing ROAS and overall campaign efficiency.

Identifying winning audiences and creative concepts.

Quickly identifying and correcting underperforming campaigns.

Providing clear, actionable performance insights to the marketing team.

Apply here: ----------

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Meta Ads Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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