Social Media Manager & Content Strategist (Real Estate)

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: TYPE OF WORK

Any

: SALARY

$3USD Per Hour

: HOURS PER WEEK

40

: DATE UPDATED

Mar 31, 2026

JOB OVERVIEW

Social Media Manager & Content Strategist (Real Estate) – Remote | Full-Time

We are a fast-growing real estate brand based in San Antonio, Texas, focused on building a strong personal brand and generating consistent inbound leads through social media.

We are looking for a creative, strategic, and results-driven Social Media Manager who understands not just how to post—but how to turn content into attention, engagement, and closed deals.

Primary Objective

Your role is to help build a powerful online presence that:

Grows our audience
Establishes authority in real estate
Generates qualified buyer and seller leads

Key Responsibilities

Content Creation & Distribution
Post daily content across:
- Instagram
- TikTok
- Facebook
- YouTube Shorts
- YouTube (1 - 2 times per week)
- Google Business Profile
Repurpose video content across all platforms for maximum reach
Optimize posting times and formats per platform

Content Strategy & Planning
Create and manage a weekly content calendar
Plan content around:
- Lead generation
- Brand building
- Engagement and growth
Develop a mix of:
Educational content
Storytelling content
Authority-building content
Conversion-focused content

Script Writing (HIGH PRIORITY)
Script both short-form and long-form video content
Create:
- Scroll-stopping hooks
- Engaging, structured scripts
- Strong CTAs that drive action (DMs, leads, follows)
- Continuously improve scripts based on performance data

Caption Writing & SEO
Write engaging captions optimized for:
- SEO keywords
- Audience engagement
- Conversions

Trend & Market Research
Research trending content, formats, and hooks daily
Analyze top-performing real estate creators
Adapt trends to fit our brand and audience

Engagement & Community Management
Respond to comments and direct messages in a timely, professional manner
Engage with potential clients and local audiences
Proactively interact with relevant content to grow reach

Lead Generation & Tracking
Track and organize leads generated from content
Identify which platforms and content types generate leads
Assist with basic follow-up systems or tagging leads

Performance Tracking & Reporting
Provide weekly reports including:
- Top-performing content (and why it worked)
- Engagement metrics (likes, comments, shares, saves)
- Watch time and retention
- Follower growth
- Leads generated
Use insights to continuously improve strategy

Content Repurposing & Expansion
Turn short-form content into:
- Long-form YouTube videos
- Email newsletters
- Blog-style content (if applicable)

Content Idea & Hook Library
Maintain a running database of:
- Viral hooks
- Content ideas
- Trending topics
- Funnel & Conversion Thinking
- Ensure every piece of content has a purpose:
- Awareness
- Engagement
- Lead generation
- Direct viewers toward clear next steps:
- DM
- Link click
- Website inquiry

What We’re Looking For
Proven experience in social media management (real estate preferred)
Strong understanding of:
- TikTok & Instagram algorithms
- Short-form and long-form content strategy
- Hook creation and audience retention
- Content that converts into leads
- Excellent English writing and communication skills
- Creative, proactive, and strategic thinker
- Organized, detail-oriented, and reliable

Bonus Skills (Highly Preferred)
Experience with paid ads (Meta / Google)
Graphic design (Canva)
Familiarity with U.S. real estate market

Compensation
$3USD Per Hour
Full time work

Why Work With Us
Be part of a growing real estate brand
Opportunity to grow into a Marketing Manager role
Performance-based earning potential
Long-term position with stability
How to Apply

Please include:

Links to social media accounts you have managed
Examples of posts, videos, or campaigns you’ve created
A short explanation of how you would grow a real estate brand on TikTok and Instagram
2 example hooks + 1 CTA for a real estate video
Your favorite social media account right now and why
Final Note

We are not just looking for someone to “post content.”
We are looking for someone who understands how to turn content into real business results.

SKILL REQUIREMENT

Social Media Content Creation Social Media Management Social Media Marketing

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Social Media Manager & Content Strategist (Real Estate)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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