Video Editor & Creative Director (Meta Ads + VSL + AI)

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TYPE OF WORK

Any

SALARY

tbd

HOURS PER WEEK

TBD

DATE UPDATED

Mar 28, 2026

JOB OVERVIEW

We are actively scaling Meta Ads — this is a performance-driven role, not a basic editing job.

???? About Us

We are a premium skincare brand focused on highly concentrated, luxury face care products engineered and made in Germany.
Our mission is to scale aggressively in the US & EU markets using high-performing paid social creatives.

We are building a creative team that drives revenue — not just aesthetics.

???? Role Overview

We are looking for a Freelance Video Editor + Creative Strategist who understands:

???? What makes a video convert (not just look good)
???? How to create high-performing Meta ad creatives
???? How to produce long-form VSLs (up to 5 minutes)
???? How to analyze competitors and identify winning angles
???? How to leverage AI tools for speed and scale

???? Responsibilities
Create short-for ---------- ta ad creatives (15–60 seconds)
Create long-form VSLs (up to 5 minutes) optimized for conversion
Develop:
Hooks (first 1–3 seconds)
Storylines
Emotional + logical persuasion
Build multiple variations for testing:
Hooks
Angles
Messaging
Conduct competitor research using tools like GetHooked
???? Identify:
Winning creatives
High-performing hooks
Angles that are scaling
Translate insights into new winning creatives
Use AI tools to accelerate production:
AI voiceovers
Script generation
Visual generation
Editing automation
???? Requirements (VERY IMPORTANT)

You MUST have:

? Proven experience creating high-performing Meta video ads
? Experience creating long-form VSLs (3–5 minutes)

? Strong understanding of:

Direct response marketing
Hook ? Story ? Offer structure
Retention & watch time optimization

? Ability to analyze competitors and extract winning concepts

? Experience using tools like:

GetHooked (or similar ad spy tools)
Meta Ad Library

? Deep understanding of performance metrics:

CTR
Hook rate
Hold rate
CPA

? Knowledge of Andromeda Update and Meta policies (beauty/skincare sensitive)

? Strong experience with AI tools, such as:

Runway
Pika
ElevenLabs
Midjourney
CapCut / Premiere / After Effects

? Ability to think like a creative strategist, not just an editor

???? What You Will Create
UGC-style ads (female 40+, US & EU market)
Problem-solution videos
Testimonial-style creatives
Native advertorial-style videos
Long-form VSLs (up to 5 minutes)
Iterative variations for testing
???? Performance Mindset

We work with:

???? High creative volume
???? Fast testing cycles
???? Data-driven decisions

You should be comfortable with:

Rapid iteration
Testing multiple concepts weekly
Scaling winners aggressively
???? Compensation
Per video OR monthly retainer
Long-term collaboration possible
Performance bonuses for winning creatives
???? How to Apply

Please send:

Portfolio (ONLY Meta ads / VSLs)
Examples of:
Short-form ads
Long-form VSLs
Short answers:
What makes a video convert on Meta today?
How do you research competitors?
Which tools (e.g. GetHooked) do you use?
Which AI tools are part of your workflow?
?? Important

We are NOT looking for:
? Basic editors
? Cinematic-only creators
? People without performance understanding

We ARE looking for:
? Direct-response creatives
? Strategic thinkers
? AI-native operators

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