Social Media Manager (Content Strategy, Creation + Paid Ads – LinkedIn Focus)

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: TYPE OF WORK

Any

: SALARY

N/A

: HOURS PER WEEK

TBD

: DATE UPDATED

Apr 11, 2026

JOB OVERVIEW

What This Role Actually Is

This is not a coordinator or someone who just schedules posts.

You are responsible for:

Ideating, creating, and publishing content
Owning LinkedIn organic growth and inbound lead generation
Managing paid campaigns (LinkedIn + Meta)
Executing from strategy through to posting and optimisation
Must-Have Experience
Proven experience managing LinkedIn content end-to-end (strategy, writing, posting)
Strong experience with paid ads (LinkedIn + Meta)
Experience working with Australian businesses/market
Ability to link content and ads to pipeline and revenue
What You’ll Be Doing

Content Strategy & Ideation

Plan content calendars aligned to offers and campaigns
Generate high-performing ideas consistently
Align content with business goals and lead generation

Content Creation

Write LinkedIn posts (founder-led, authority, conversion-driven)
Create supporting assets (basic visuals, carousels if needed)
Adapt content for different formats and campaigns

Publishing & Scheduling

Schedule and manage posting cadence
Optimise timing and consistency
Manage comments and basic engagement

Paid Ads

Plan, launch, and optimise LinkedIn and Meta campaigns
Test hooks, creatives, and offers
Work organic insights into paid and vice versa

Performance & Optimisation

Track performance across organic and paid
Identify what’s working and double down
Continuously improve messaging and angles
What We Care About
You can take an idea from concept to published post
You understand what makes content convert, not just look good
You think in terms of funnels and outcomes
You don’t need hand-holding to execute
What We Don’t Want
People who only “manage” or schedule
Designers without marketing thinking
Pure strategists who can’t execute
No paid ads experience
Key Skills
LinkedIn content creation (personal brand + company)
Copywriting (hooks, storytelling, conversion)
Content planning and scheduling tools
Paid ads (LinkedIn Ads, Meta Ads)
Basic design (Canva or similar is fine)
Analytical mindset
Application Requirement

Submit a 2–3 minute Loom video covering:

Examples of content you’ve personally created (not just managed)
Results from LinkedIn organic and paid ads
Your process for planning, creating, and scheduling content
2–3 content ideas you would execute for Warren Digital immediately
Bonus Points
Experience working with agencies
B2B marketing experience
Founder-led content experience
Experience turning content into inbound leads

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Social Media Manager (Content Strategy, Creation + Paid Ads – LinkedIn Focus)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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