Meta Ads Director

META ADS DIRECTOR (AI-FIRST / ANDROMEDA-ERA)

THE ROLE
- We are hiring a Meta Ads Director to take full ownership of paid social strategy and execution across our client portfolio.
- This is not a traditional media buyer role and it is not a button-pusher role.
- You must understand how Meta Ads work in 2026. That means you understand the shift to an AI-first ad delivery environment where campaign success is driven less by manual audience micromanagement and more by creative strength, creative diversification, signal quality, incrementality, and strategic optimization inside Meta’s evolving ad system.

You should be fluent in how Meta’s current advertising environment has changed campaign planning, testing, and scaling. You should understand the implications of Andromeda, Advantage+ automation, faster AI-driven optimization cycles, stronger ranking systems, and the growing importance of creative as a core targeting and performance lever.

We are looking for someone who knows that:
- Creative is key
- Creative diversification is no longer optional

Winning on Meta in 2026 requires strong strategy, clean signals, and a creative testing system
CPL alone is not success
CAC, qualified pipeline, booked calls, sales, and ROI are what matter

You will work directly with the Founder and alongside a lean, high-performance team that values speed, precision, initiative, and results. We need someone who sees problems early, spots optimization opportunities quickly, and acts before performance declines.

WHAT SUCCESS LOOKS LIKE IN THIS ROLE

The right person for this role:

Understands how to build and scale Meta campaigns in today’s AI-driven environment
Knows how to structure campaigns so Meta’s system has the right inputs to optimize effectively
Treats creative strategy as a primary growth lever, not an afterthought
Can evaluate, analyze, and optimize creative performance across every stage of the funnel
Knows the difference between a weak creative, a fatigued creative, a misaligned offer, and a signal/tracking problem
Makes decisions based on business outcomes, not vanity metrics
Can connect ad performance to lead quality, sales quality, CAC, and ROI
Operates with urgency, ownership, and independent thinking
CORE RESPONSIBILITIES
Strategy & Campaign Architecture
Own the end-to-end Meta Ads strategy for every client account, from audit and research to campaign architecture, scaling, and performance management.
Build campaign structures that reflect how Meta Ads work in 2026, using automation, broad inputs, strong conversion signals, and creative-led strategy instead of outdated over-segmentation.
Develop full-funnel paid social strategies across prospecting, retargeting, and re-engagement.
Map campaigns to buyer awareness stages and ensure the right message, angle, format, and offer are shown at the right stage of the journey.
Build testing roadmaps for offers, hooks, messaging angles, formats, landing pages, and conversion objectives.
Creative Strategy, Evaluation & Diversification
Lead the creative strategy behind every campaign.
Build and maintain a creative diversification system that includes multiple concepts, hooks, personas, proof mechanisms, formats, visuals, and CTAs.
Continuously evaluate, analyze, and optimize creatives based on performance data, funnel stage, audience response, and conversion quality.
Identify why a creative is underperforming and determine whether the issue is the hook, angle, offer, format, message match, fatigue, or conversion friction.
Work closely with designers, editors, and copywriters to produce creatives that are strategically different, not just visually different.
Ensure a regular cadence of creative testing and refreshes to avoid fatigue and keep campaigns competitive.
Write and direct high-performing ad copy that aligns with the audience’s psychology, awareness stage, and intent level.
Campaign Management & Optimization
Manage day-to-day Meta Ads operations across multiple client accounts.
Monitor campaigns daily and act quickly on leading indicators such as rising CPMs, declining CTR, falling conversion rates, weak lead quality, or frequency issues.
Make strategic optimizations across budget allocation, campaign structure, creative rotation, exclusions, retargeting logic, and offer positioning.
Know when to simplify, consolidate, scale, or cut.
Use performance data to guide creative decisions, not just media-buying decisions.
Tracking, Attribution & Signal Quality
Maintain strong campaign hygiene across naming conventions, UTMs, event prioritization, Pixel, Conversions API, CRM attribution, and reporting systems.
Ensure Meta has the strongest possible data inputs to optimize against.
Diagnose tracking gaps, poor attribution, or weak event quality before they distort decision-making.
Understand how to measure true performance beyond platform-reported numbers.
Reporting & Business Impact
Report on the metrics that actually matter: CAC, qualified lead rate, booked appointment rate, show-up rate, close rate, revenue attribution, and ROI.
Build reports that explain what happened, why it happened, and what actions are being taken next.
Present strategic recommendations clearly and confidently to leadership and, when needed, directly to clients.
Stay focused on profitable scaling, not cosmetic reporting.
AI & Workflow Leverage
Use AI tools as force multipliers for ideation, analysis, copy, research, reporting, and operational efficiency.
Stay current with Meta’s evolving ad environment and AI-driven changes to campaign execution and creative performance.
Use AI to improve speed and quality, while still applying strong strategic judgment.
REQUIRED QUALIFICATIONS & EXPERIENCE
Minimum 4+ years of hands-on Meta Ads experience with a proven record of generating leads and revenue for service-based businesses.
Strong understanding of how to succeed running Meta Ads in 2026, including AI-first delivery, creative-led performance, automation, signal quality, and modern attribution.
Clear understanding of Andromeda-era Meta Ads strategy and how current changes affect campaign structure, audience strategy, testing, optimization, and scaling.
Strong belief that creative is key, with the ability to build systems for creative diversification across concepts, formats, messaging angles, and awareness stages.
Strong ability to evaluate, analyze, and optimize creatives for each campaign to improve performance.
Strong copywriting and messaging skills with a track record of writing ad copy that drives real business results.
Deep experience with Meta Ads Manager, Business Manager, Events Manager, Pixel, CAPI, Custom Audiences, Lookalikes, and attribution workflows.
Strong analytical ability across Meta reporting, landing page performance, CRM outcomes, and downstream sales data.
Experience managing multiple accounts at once in an agency environment without losing strategic depth or attention to detail.
Excellent English communication skills, both written and verbal.
Strong ownership mentality, proactive communication, and ability to execute without constant oversight.
PREFERRED QUALIFICATIONS
Experience with Google Ads, TikTok Ads, or YouTube Ads
Familiarity with GoHighLevel, HubSpot, Salesforce, or similar CRMs
Experience with lead nurture systems, SMS/email follow-up, and funnel optimization
Experience with landing page testing and CRO
Meta Blueprint Certification
Experience building reporting dashboards in Looker Studio, DashThis, Hyros, Triple Whale, or similar tools
THE MINDSET WE’RE LOOKING FOR

We are not looking for someone who hides behind dashboards, blames the algorithm, or waits for instructions.

We are looking for someone who:

takes ownership
thinks strategically
moves fast
catches issues early
understands that great Meta performance is now driven by creative quality, creative variation, strong signals, and smart optimization
cares about profitability and client results, not vanity metrics

You should be comfortable in a fast-moving agency environment where expectations are high and performance matters.

HOW TO APPLY

To apply, please submit:

Your updated resume/CV
A portfolio or case study deck showing 2–3 Meta lead generation campaigns you managed for service-based businesses
A 3–5 minute Loom video introducing yourself and walking through one campaign you are proud of
Examples of ad copy you have written
A short summary of how you use AI in your workflow
In your Loom video, you must also answer:
How has Meta’s newest ad delivery environment changed the way you build campaigns?
What does creative diversification mean to you in practice?
How do you d ---------- whether a creative problem is caused by the hook, the offer, fatigue, poor signal quality, or bad funnel alignment?
Why is CAC and ROI more important than CPL when evaluating Meta campaign performance?

Applications without a Loom video, case studies, and direct answers to the questions above will not be considered.