Meta Ads Buyer & Google Ads Specialist

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: TYPE OF WORK

Any

: SALARY

N/A

: HOURS PER WEEK

TBD

: DATE UPDATED

Mar 26, 2026

JOB OVERVIEW

Campaign Management (Daily)
Manage Facebook/Instagram ad campaigns driving traffic to our VSL funnels
Monitor performance across all ad accounts (currently spending 2?3K/day, scaling to 5K+)
Optimize bids, budgets, audiences, and placements to hit 3.5x+ ROAS targets
Make real-time decisions: pause underperformers, scale winners, test new angles

Strategic Testing (Weekly)
Launch 1-2 new audience tests weekly (cold, lookalike, interest-based)
Collaborate with our Content Director on creative A/B tests (hooks, angles, formats)
Run landing page optimization experiments with our Copywriter
Document learnings and build our "growth playbook"
Funnel Optimization (Ongoing)
Analyze the full VSL funnel (ad ? VSL page ? application ? sales call ? customer)
Identify drop-off points and collaborate cross-functionally to improve conversion rates
Use data to inform creative briefs, landing page iterations, and offer positioning

Scaling (As Performance Allows)
Identify campaigns ready to scale based on consistency and profitability
Implement gradual budget increases while maintaining ROAS (our framework: +20% every 3 days if stable)
Manage risk during scaling—know when to scale aggressively vs conservatively

Reporting & Communication (2x Weekly)
Create Loom video updates (Tuesdays + Fridays) covering: what's working, what's not, why, and next steps
Maintain real-time performance dashboards
Present strategic recommendations in weekly team strategy calls
Translate data into insights that non-marketers can understand

What You Bring

Must-Haves (Non-Negotiable)

Experience:
2+ years hands-on experience managing Facebook/Instagram ad campaigns (ideally for education, coaching, or info products)
Proven track record scaling campaigns to $3K+/day profitably
Deep understanding of VSL funnel mechanics (ad ? video ? application ? high-ticket sale)
Experience managing $50K+/month ad budgets with clear ROAS accountability

Technical Skills:
Facebook Ads Manager mastery (campaign structure, pixel optimization, audience building)
Google Analytics proficiency (funnel analysis, conversion tracking)
A/B testing methodology (statistical significance, test design, documentation)
Basic funnel-building tools (ClickFunnels, Leadpages, or similar)
Data analysis in Google Sheets/Excel (pivot tables, cohort analysis, dashboards)

SKILL REQUIREMENT

Google Ads Facebook Ads

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Meta Ads Buyer & Google Ads Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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