Positioning & Launch Specialist

Please login or register as jobseeker to apply for this job.

: TYPE OF WORK

Part Time

: SALARY

$300

: HOURS PER WEEK

10

: DATE UPDATED

Mar 26, 2026

JOB OVERVIEW

Type of Work: Part-Time
Hours Per Week: 10
Compensation: $300/month to start
Location: Philippines

Job Overview

We are looking for a high-level marketer based in the Philippines to help us with the positioning, messaging, and overall launch strategy for a new product called the RoofFirst Kit, while also helping us align it with our roofing lead-generation business, Hampton Roofing Experts.

This is not a virtual assistant role.
This is not an account setup role.
This is not a general admin support role.

We already have support for account setup and execution tasks. What we need now is someone with real marketing experience who can help us think through the market, shape the offer, improve the messaging, and guide the launch process.

We are looking for someone who understands how to help bring a product to market the right way.

What You Will Help With

1. Product Positioning

Help us clearly position the RoofFirst Kit in the market

Refine the value proposition and core offer

Identify the strongest customer pain points, buying triggers, and product angles

Help differentiate the product from competitors and low-quality alternatives

Help us determine how to best connect the product to our service business

2. Launch Strategy

Help build the overall launch strategy from pre-launch through rollout

Advise on what should happen first, what should wait, and what is most important

Help prioritize the best launch channels and tactics

Help us identify what assets, messaging, and promotions are needed before launch

Help us avoid weak positioning and poor launch decisions

3. Messaging and Offer Development

Help refine the core marketing message for the product

Improve hooks, calls to action, landing page messaging, ad angles, and customer-facing copy

Help strengthen how we present the offer online

Assist with promotional ideas and conversion-focused messaging

4. Funnel and Conversion Strategy

Help us think through the customer journey from first impression to purchase or lead

Advise on how the websites, ads, and follow-up systems should work together

Help improve the conversion flow and launch readiness

Recommend what should be emphasized to build trust and increase action

5. Market and Competitive Insight

Help research competitors, similar products, and market opportunities

Help identify gaps in the market and positioning opportunities

Help evaluate where this product should be sold and how it should be introduced

Ideal Candidate

We are looking for someone who has real experience in some or most of the following:

product marketing

launch strategy

offer creation

direct response marketing

lead generation strategy

funnel strategy

conversion-focused messaging

e-commerce or product launches

You should be able to think strategically, not just complete tasks.

You should understand:

how to position a product

how to shape an offer

how to guide a launch

how marketing channels work together

how to improve messaging for conversion

We Are Not Looking For

a virtual assistant

a data entry person

a general admin support worker

a basic social media scheduler

someone whose main strength is setting up accounts or following checklists

someone whose experience is mostly clerical or assistant-based

Important Note

We already have support for setup and execution. We are specifically looking for someone who can bring marketing judgment, positioning insight, launch thinking, and strategic support to this project.

To Apply

Please answer all of the following:

1. What products, services, or brands have you helped launch?

2. What was your role in those launches?

3. Have you helped with product positioning, offer strategy, or launch planning before? Please explain.

4. What experience do you have improving messaging, conversion flow, or go-to-market strategy?

5. Share one example where your marketing input directly improved a launch, offer, or campaign.

6. Start your application with the words: RoofFirst Strategy

Main Goal

To help us position, present, and launch the RoofFirst Kit the right way so it has the strongest chance of success in the market.

If you want, I can also give you a shorter, punchier version that may perform even better on OnlineJobs.

SKILL REQUIREMENT

Marketing Ecommerce Sales

SHARE THIS POST

Job Post	Reporter	Rank	Reason	Date

BENCHMARKS

Loading Time: Base Classes	0.0016
Controller Execution Time ( Jobseekers / Job )	0.0142
Total Execution Time	0.0166

GET DATA

No GET data exists

MEMORY USAGE

1,510,848 bytes

POST DATA

No POST data exists

URI STRING

jobseekers/job/Positioning-Launch-Specialist-1610733

CLASS/METHOD

jobseekers/job

DATABASE: onlinejobs (Jobseekers:$db) QUERIES: 13 (0.0062 seconds) (Hide)

0.0004	`SELECT * FROM exrates WHERE rate_name = 'USD-PHP'`
0.0007	SELECT * FROM `employer_jobs` WHERE `job_id` = 1610733 LIMIT 1
0.0004	SELECT * FROM `employers` WHERE `employer_id` = 781946 LIMIT 1
0.0004	SELECT COUNT(*) AS `numrows` FROM `t_thread` `t` LEFT JOIN `t_thread_misc` `misc` ON `t`.`id` = `misc`.`thread_id` WHERE `t`.`job_id` = 1610733 AND `misc`.`id` IS NULL
0.0004	SELECT e.business_name, e.logo, e.website, e.rebill_date, e.date_added member_date, hits, DATEDIFF('2026-04-18',ej.date_added) duration_days, DATEDIFF('2026-04-18',e.rebill_date) duration_rebill, ej.*, e.deactivate FROM employers e, employer_jobs ej WHERE e.employer_id = ej.employer_id AND ((e.user_level >= '500' AND ej.date_added <= e.rebill_date) OR e.employer_id = '' OR (ej.date_approved <> '2000-01-01' and DATEDIFF('2026-04-18',ej.date_added) <= 14 )) AND e.deactivate != 1 AND ej.deleted = 0 AND job_id = '1610733'
0.0004	SELECT * FROM `employer_jobs_skills` `ejs` LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id` WHERE `job_id` = 1610733
0.0009	`UPDATE employer_jobs SET hit_counts = '*Mar-26-2026=706Mar-27-2026=66Mar-28-2026=33Mar-29-2026=31Mar-30-2026=42Mar-31-2026=7Apr-01-2026=14Apr-02-2026=10Apr-03-2026=20Apr-04-2026=6Apr-05-2026=5Apr-06-2026=10Apr-07-2026=12Apr-08-2026=5Apr-09-2026=6Apr-10-2026=4**Apr-18-2026=2' WHERE job_id= '1610733'`
0.0006	`UPDATE employer_jobs SET monthly_hits = '*Mar-2026=885*Apr-2026=94' WHERE job_id= '1610733'`
0.0004	`SELECT date_sent FROM jobseeker_sent_emails WHERE jobseeker_id = '' AND job_id = '1610733' AND status LIKE 'sent%' ORDER BY id DESC`
0.0003	SELECT * FROM `employer_jobs_skills` `ejs` LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id` WHERE `job_id` = 1610733
0.0010	SELECT COUNT(*) AS `numrows` FROM `employer_jobs` WHERE `employer_id` = '781946' AND `date_added` >= '2022-06-08'
0.0003	`select * from teasers`
0.0002	`SELECT * FROM skill_categories WHERE skill_cat_id=''`

HTTP HEADERS (Show)

SESSION DATA (Show)

__ci_last_regenerate	1776512942
last_page	https://v1.stage.onlinejobs.ph/jobseekers/job/Positioning-Launch-Specialist-1610733
csrf-token	9ff1230f60fbc11a14399efccfc8ece8

CONFIG VARIABLES (Show)

base_url	https://v1.stage.onlinejobs.ph
log_threshold	2
enable_profiler
index_page
uri_protocol	PATH_INFO
url_suffix
language	english
charset	UTF-8
enable_hooks	1
subclass_prefix	MY_
composer_autoload	vendor/autoload.php
permitted_uri_chars	a-z 0-9~%.:_\=\-\+\@?\&
enable_query_strings
controller_trigger	c
function_trigger	m
directory_trigger	d
allow_get_array	1
log_path
log_file_extension
log_file_permissions	420
log_date_format	Y-m-d H:i:s
error_views_path
cache_path
cache_query_string
encryption_key	OdBUArjiWg9I7u7bvAwQ7Fu35VB1kzga
sess_driver	files
sess_cookie_name	ci_session
sess_expiration	2678400
sess_save_path
sess_match_ip
sess_time_to_update	300
sess_regenerate_destroy
cookie_prefix
cookie_domain
cookie_path	/
cookie_secure
cookie_httponly
standardize_newlines
global_xss_filtering	1
csrf_protection
csrf_token_name	csrf_test_name
csrf_cookie_name	csrf_cookie_name
csrf_expire	7200
csrf_regenerate	1
csrf_exclude_uris	Array ( )
compress_output
time_reference	local
rewrite_short_tags
proxy_ips
ojadmin	JpjZkQN5A8l@^L
salt	+UFjSAT49tPZLtmU2CIG2FYN7pRhgsWyLHgSyQa6k3I=
queue_enabled
twilio	Array ( [sid] => AC00c0594045c6eef9407e8fff01f3d467 [token] => f0bfc0b73444a077894a43f5f75e6d41 [length] => 6 [from] => +639221200200 [code_expiry_seconds] => 14400 )
maintenance	Array ( [admin] => Array ( [verification] => ) [announcement_bar] => Array ( [show_slow_issue_message] => ) )
trustpilot	Array ( [to_email] => onlinejobs.ph+3d844ebf71@invite.trustpilot.com )
services	Array ( [google_tag_manager] => Array ( [id] => GTM-T5CQMS6P ) [chatgpt] => Array ( [secret] => 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 ) [claude] => Array ( [secret] => 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 ) )
v2_url	https://v2.stage.app.onlinejobs.ph
replacemyself_secret_key	Kk1WpgTMkc4wBQOqC5rqCssdLhACKrsJeTtO1ywUkT4=
app	Array ( [app] => Array ( [command] => Array ( [map] => Array ( [OnlineJobs\Mailer\Command\SendEmailCommand] => OnlineJobs\Mailer\Handler\SendEmailHandler [OnlineJobs\Mail\Command\SendEmailCommand] => OnlineJobs\Mail\Handler\SendEmailHandler [OnlineJobs\Mail\Command\QueueEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueEmailPendingHandler [OnlineJobs\Mail\Command\QueueJobEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueJobEmailPendingHandler [OnlineJobs\Mail\Command\QueueUnapprovedEmailCommand] => OnlineJobs\Mail\Handler\QueueUnapprovedEmailHandler [OnlineJobs\Mail\Command\ProcessEmailQueueCommand] => OnlineJobs\Mail\Handler\ProcessEmailQueueHandler [OnlineJobs\Mail\Command\PutJobseekerEmailOnHoldCommand] => OnlineJobs\Mail\Handler\PutJobseekerEmailOnHoldHandler [OnlineJobs\Purchase\Command\RealEstateVaCourseCommand] => OnlineJobs\Purchase\Handler\RealEstateVaCourseHandler [OnlineJobs\Test\Command\HelloCommand] => OnlineJobs\Test\Handler\HelloHandler ) [middleware] => Array ( ) ) [providers] => Array ( [0] => OnlineJobs\Bus\BusServiceProvider [1] => OnlineJobs\Database\DbServiceProvider [2] => OnlineJobs\Mailer\MailerServiceProvider [3] => OnlineJobs\Support\SupportServiceProvider [4] => OnlineJobs\Employer\ServiceProvider [5] => OnlineJobs\Jobseeker\ServiceProvider [6] => OnlineJobs\Mail\ServiceProvider [7] => OnlineJobs\Postal\ServiceProvider [8] => OnlineJobs\Queue\ServiceProvider [9] => OnlineJobs\Courier\ServiceProvider [10] => OnlineJobs\Job\ServiceProvider [11] => OnlineJobs\Purchase\ServiceProvider ) ) )
meta	Array ( [facebook] => Array ( [input] => 1 [connect] => 2 [timezone] => 3 [url] => 30 [id] => 31 [photo] => 32 [name] => 33 [email] => 34 [review] => 35 ) [trust] => Array ( [government_id] => 4 [utility_bill] => 5 [selfie_photo] => 6 [profile_picture] => 7 [phone_number] => 8 [facebook] => 9 ) [verify] => Array ( [profile_picture] => 10 [government_id] => 11 [selfie_photo] => 12 [utility_bill] => 13 [address] => 14 [name] => 15 [reviewed] => 16 [government_group] => 28 [address_group] => 29 [mobile] => 38 ) [address] => Array ( [complete] => 17 [room_unit_no] => 20 [house_no] => 21 [street] => 22 [subdivision] => 23 [barangay] => 24 [city] => 25 [province] => 26 [postcode] => 27 ) [reviewed] => Array ( [similar_names] => 1 ) [name] => 18 [phone] => 19 [sms_verification_code] => 36 [resend_verification_code] => 37 [address_read] => 39 [first_name] => 100 [middle_name] => 101 [last_name] => 102 [edit] => Array ( [government_id_group] => 40 [address_group] => 41 [mobile_group] => 42 ) [salary_re_entry] => 103 [id_proof_recalibrate] => 104 [email] => 44 [mobile_verification_type] => 45 )
honeypot	Array ( [name_field] => my_name [enabled] => 1 )

HTTP_ACCEPT	/
HTTP_USER_AGENT	Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
HTTP_CONNECTION	Upgrade
SERVER_PORT	80
SERVER_NAME	v1.stage.onlinejobs.ph
REMOTE_ADDR	127.0.0.1
SERVER_SOFTWARE	Apache/2.4.58 (Ubuntu)
HTTP_ACCEPT_LANGUAGE
SCRIPT_NAME	/index.php
REQUEST_METHOD	GET
HTTP_HOST
REMOTE_HOST
CONTENT_TYPE
SERVER_PROTOCOL	HTTP/1.1
QUERY_STRING
HTTP_ACCEPT_ENCODING	gzip, br, zstd, deflate
HTTP_X_FORWARDED_FOR	216.73.217.103
HTTP_DNT

Positioning & Launch Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

Why is this blurred?