Launch & Campaign Marketing Specialist

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: TYPE OF WORK

Part Time

: SALARY

Based on experience ($5-$10/hr starting)

: HOURS PER WEEK

10

: DATE UPDATED

Mar 31, 2026

JOB OVERVIEW

About the Business

Intentional Travelers is an online education business that helps independent travelers plan their own meaningful trips and travel smarter.

Through our website ---------- , we provide:
- Travel planning tutorials and online courses
- The Intentional Travelers Toolkit membership
- A free email newsletter and blog
- The annual DIY Trip Summit (an online conference for independent travelers featuring 30+ travel experts)

Our mission is to help travelers cut through overwhelming information online and make confident decisions about their trips. We focus on practical guidance from our own real-world experience, helping people travel smarter with simple tools - even if they didn’t grow up with today’s technology.

We’re a married couple who have run online businesses since 2014 and have experience in managing remote team members, including one VA that has been with us since 2020. We hope to find a valuable partnership with someone who can commit to at least a year or two part-time.

About the Role

We are seeking a part-time marketing specialist who can help plan and execute promotional campaigns for our membership and virtual events.

This role focuses on marketing strategy, campaign planning, and promotional copywriting.

You will collaborate directly with the founder to plan marketing campaigns and events, then take ownership of executing those campaigns across email and sales funnels.

The ideal person enjoys thinking strategically about promotions, understands customer psychology, can translate ideas into effective marketing copy and systems, and uses basic campaign data to test and improve promotions.

What Success Looks Like

Your primary responsibility will be helping plan and execute quarterly promotional campaigns that drive membership sales.
This includes promotions connected to:
- The annual DIY Trip Summit
- Smaller virtual events or workshops related to our course content
- Email course promotions that drive Toolkit membership sales

Over time, this role may expand into evergreen email funnels, additional promotional campaigns, or other online platforms if it’s a strong fit.

Success in this role means:
- Marketing campaigns are well organized and executed smoothly
- Promotional messaging resonates with our audience
- Campaigns generate consistent membership sales
- Our marketing systems become easier to run and improve over time

Responsibilities

Your work will include a mix of campaign execution, system improvements, and ongoing optimization.

A. Campaign Strategy & Planning

Work with the founder to plan promotional campaigns including:
- Quarterly course/membership promotions
- DIY Trip Summit marketing

During monthly planning calls you may:
- Review past campaign results
- Brainstorm promotional ideas together
- Help shape messaging and angles
- Plan campaign timelines

You will be expected to propose ideas and improvements, while the founder retains final decision authority.

B. Campaign Execution

Once campaigns are approved, you will execute much of the marketing work, including:
- Drafting or refining promotional email sequences
- Updating sales pages
- Optimizing email funnels
- Scheduling email campaigns
- Other implementation tasks

C. Copywriting

A key part of this role is writing clear, persuasive marketing copy.
Typical copy projects include:
- Promotional emails
- Launch email sequences
- Sales page updates
- Opt-in pages and funnel messaging

Our brand voice is practical, encouraging, and educational. We avoid hype and focus on helping travelers make better decisions. Our audience is primarily mature independent travelers from North America who value practical, trustworthy guidance and are not necessarily digital natives.

D. Funnel Improvements

When there is no active promotion, your focus will shift to improving existing marketing systems, which may include:
- Email funnels
- Promotion calendars
- Campaign messaging
- Offer positioning
- Ad campaigns
- Affiliate collaborations

Work Structure

This is a part-time remote position.

- Start with approximately 8-10 hours per week
- Opportunity to increase hours over time if it’s a good fit

We will typically have one or two planning calls per month to check in about marketing plans and campaign performance.
Most work can be completed independently between those meetings.

Required Skills

Strong candidates will demonstrate:
- Strategic copywriting ability
- Understanding of customer psychology
- Experience with optimizing online marketing campaigns or product launches
- Strong written English
- Ability to work independently and manage projects
- Willingness to learn new tools and systems
- Honesty and not afraid to ask questions
- Initiative to analyze relevant data and generate new ideas and projects
- Clear communication and reliability

Other Requirements
- Available approximately 10 hours per week
- Reliable computer and internet

Nice to Have
Experience with any of the following is helpful but not required:
- Email marketing platforms (ConvertKit / Kit or similar)
- Sales page platforms (Thrivecart or similar)
- AirTable databases
- Basic website editing (Wordpress and Squarespace)
- Search Engine Optimization
- Funnel planning
- Online course businesses
- Affiliate programs
- Virtual summits
- Digital product launches
- International travel

We can train the right person on our specific tools and systems.

Benefits

- Flexibility! Most of the work can be done any time that’s convenient for you.
- Opportunity to learn about travel around the world and online entrepreneurship
- If there are particular skills you’d like to develop, we’ll try to work that into your job.
- Hourly pay based on experience (starting around $5 - $10 USD / hr)
- Potential performance bonuses tied to successful campaigns.
- We make 13th month payments for those in good standing.
- Opportunity to increase hours and responsibility over time, if desired.

We reward reliable, long-standing workers as you grow into a key role on our team.

To Apply

Please message with the subject line: Applying for Marketing Specialist – Intentional Travelers

At the top of your message include:
- 2–3 sentences about why this position interests you
- One example of a marketing campaign, launch, or email promotion you have worked on
- What is one marketing angle you would test to promote a travel planning membership for North Americans age 50+?
*Please do not generate responses with A.I., we want to see your own thoughts and writing ability.*

Shortlisted candidates will be invited to complete written interview questions by April 15. Final candidates will be invited to a Zoom interview. New hire will have a fully paid 1 month probation period, including paid training.

SKILL REQUIREMENT

Marketing Copywriting Campaign Optimization

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Launch & Campaign Marketing Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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