Go-To-Market (GTM) Operations & Strategy Specialist

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: TYPE OF WORK

Full Time

: SALARY

£1,550 per month

: HOURS PER WEEK

40

: DATE UPDATED

Mar 23, 2026

JOB OVERVIEW

Reporting to: The Founder
Working Hours: Full-time, UK business hours (Mon-Fri, 9:00am-5:30pm GMT/BST)

The Role

This is a high-impact, first full-time hire responsible for owning the execution and optimisation of the company’s go-to-market systems.
The Founder will continue to lead strategy, sales, and creative direction, while you will take full ownership of:
Building and running outbound systems

Executing GTM strategies end-to-end
Managing campaign infrastructure and performance
Supporting both client delivery and internal revenue growth
This is not a typical “operations-only” role.
You will play a critical role in revenue generation, helping turn strategy into consistent pipeline and results.

Core Responsibilities
1. GTM Execution & Strategy Support
Translate high-level GTM strategy into fully functioning outbound systems
Contribute to message-market fit, targeting, and campaign structure
Support continuous improvement of outbound performance (email + LinkedIn)
Work closely with the Founder to refine and iterate on GTM plays

2. Clay (Data & List Building) - ~30–35%
Build and manage advanced Clay tables for:
-Prospecting
-Enrichment
-Segmentation
-Implement:
-Waterfall enrichment workflows
-AI-powered data processing
-Scalable list-building systems

Maintain clean, high-quality datasets for campaigns

3. Automation (n8n) - ~25%
Build end-to-end workflows from scratch (not just monitoring)
Connect tools across the outbound stack
Debug, optimise, and maintain automations
Work within a self-hosted n8n environment

4. Internal Outbound (Company’s Growth) - ~25%
Build and run outbound systems to generate:
Sales calls
Leads for course cohorts and Client builds
Continuously optimise performance to drive consistent pipeline growth

5. Campaign Management - ~15-20%
Manage outbound campaigns across:
Instantly (email)
HeyReach (LinkedIn)

Responsibilities include:

Sequence setup and testing
A/B testing and optimisation
Domain/inbox rotation
Deliverability management
Monitoring and handling replies
Copywriting or amendment = a plus

6. Client Delivery Support
Build and manage outbound systems for client projects

Ensure campaigns are:
Reliable
Scalable
Delivering measurable results
Potential to take increasing ownership of client-facing delivery over time

Must-Have Skills & Experience
Clay (Advanced) - table building, enrichment, AI workflows
n8n - building automations from scratch (not just maintenance)
Instantly - email campaign setup, scaling, deliverability
HeyReach - LinkedIn outbound campaigns (or ability to learn quickly)
Claude Code - ability to work within an existing AI-driven workflow repo
GoHighLevel experience - our funnels, course and CRM live here
Strong written English communication (client-ready level)
Proven experience in B2B outbound / lead generation systems

Nice to Have
Experience with self-hosted n8n environments
Airtable, or similar CRMs
Supabase / PostgreSQL
Git / version control
Experience working in a GTM agency or revenue-focused environment

What Success Looks Like (First 90 Days)
Independently building:
Clay tables
n8n workflows
Campaign systems
Managing all active campaigns without daily oversight
Systems running reliably and consistently
Contributing to pipeline generation and revenue growth, especially around selling our course
Reducing Founder involvement in operations from 15–20 hours/week ?

SKILL REQUIREMENT

GoHighLevel Campaign Optimization AI Automation

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Go-To-Market (GTM) Operations & Strategy Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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