Meta Ads Specialist (Property Investment | Lead Generation | Long-Term Role)

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: TYPE OF WORK

Gig

: SALARY

$6.00

: HOURS PER WEEK

15

: DATE UPDATED

Mar 23, 2026

JOB OVERVIEW

We are a UK-based property business looking for a Meta Ads specialist to help us generate high-quality seller leads from Facebook and Instagram.

This is not a typical “run ads” role.

We are focused on one outcome:

Getting landlords to sell their properties to our investor clients.

You will be responsible for building, managing and improving campaigns that generate real conversations, not just clicks or low-quality leads.

This is a pay for campaign role, with a view to full time employment.

What You’ll Be Doing
Setting up and managing Meta ad campaigns (lead generation + conversion)
Testing different ad creatives and messaging
Improving cost per lead and cost per qualified enquiry
Working with our team to refine funnels (lead form ? call booking ? sale)
Monitoring performance and making data-driven decisions
Setting up and managing pixel + conversions API (via GoHighLevel)

What Success Looks Like
Consistent flow of qualified landlord enquiries
Cost per lead in the £20–£35 range
Strong conversion from lead ? call ? deal
Clear reporting on what’s working and what isn’t

Requirements
Proven experience running Meta ads for lead generation
Strong understanding of conversion-focused campaigns (not engagement)
Experience with Facebook Pixel and Conversions API
Ability to analyse data and make decisions independently
Good written English
Reliable and responsive

Experience in property, real estate or financial services
Experience using GoHighLevel
Experience improving landing pages or funnels

Important
We are not looking for someone who:

Focuses on vanity metrics (likes, comments, reach)
Needs constant direction
Blames the algorithm instead of improving the message

We want someone who takes ownership and improves results.

Pay
Starting part-time (hours flexible)
Competitive rate based on experience
Opportunity to move into a full-time role with long-term growth
To Apply

Please answer the following:

What is the best cost per lead you have achieved on Meta ads?
What type of business was it for?
How do you improve lead quality, not just volume?
What would you test first in a campaign like this?

SKILL REQUIREMENT

Facebook Ads

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Meta Ads Specialist (Property Investment | Lead Generation | Long-Term Role)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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