Paid Ads Specialist

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: TYPE OF WORK

Part Time

: SALARY

$10/hr

: HOURS PER WEEK

20

: DATE UPDATED

Mar 23, 2026

JOB OVERVIEW

About the Company
Keystone Click is a Milwaukee-based B2B digital marketing agency that helps manufacturers, professional services firms, and growth-stage companies build pipelines through strategy-led digital marketing. We punch above our weight, combining sharp strategy with hands-on execution across SEO, content, paid media, and marketing automation. Our team is collaborative, process-driven, and committed to measurable results.

Position Overview
We’re looking for a Part-Time Paid Social Media Specialist based in the Philippines to own the day-to-day planning, execution, and optimization of paid social campaigns across ---------- and Facebook/Meta for our portfolio of B2B clients. You’ll work closely with our Account Manager, content team, and account strategists to translate client goals into high-performing ad campaigns that generate qualified leads and measurable pipelines. This is a part-time contract role at a rate of $10/hr, with a strong possibility to grow into a full-time position based on performance and business needs.

Key Responsibilities
Plan, build, launch, and manage paid social campaigns on LinkedIn Campaign Manager and Meta Ads Manager (Facebook & Instagram) across multiple client accounts.
Develop audience targeting strategies including custom audiences, lookalike audiences, retargeting segments, and ABM-style targeting on LinkedIn.
Write compelling ad copy and collaborate with creative resources on ad visuals, carousels, and video assets tailored to B2B audiences.
Monitor campaign performance daily; optimize for KPIs such as CPL, CTR, ROAS, and conversion rates through A/B testing, bid adjustments, and budget reallocation.
Build and maintain campaign dashboards and performance reports for internal stakeholders and client-facing delivery.
Conduct competitive research and audience insights analysis to inform campaign strategy and messaging.
Manage ad spend budgets responsibly, ensuring pacing aligns with monthly and quarterly targets.
Stay current with platform algorithm changes, new ad formats, and paid social best practices – proactively bringing recommendations to the team.
Coordinate with the content and SEO teams to align paid efforts with organic strategy and ensure consistent messaging.

Qualified Applicants
3+ years of hands-on experience managing paid social campaigns on ---------- and Facebook/Meta for B2B clients or agencies.
Demonstrated expertise in LinkedIn Campaign Manager (Sponsored Content, Message Ads, Lead Gen Forms, Conversation Ads) and Meta Ads Manager.
Strong analytical skills with the ability to translate data into actionable optimization decisions.
Experience building audience segments, retargeting funnels, and multi-touch attribution models.
Proficiency with analytics and reporting tools (Google Analytics, Looker Studio, or equivalent).
Excellent written English communication skills – you’ll write ad copy and collaborate across time zones via Slack, email, and project management tools.
Self-starter mentality with strong time management; comfortable working independently in a remote, async-first environment.
Portfolio or case studies showing measurable paid social results (lead volume, CPL reduction, ROAS improvement, etc.).

Preferred Qualifications
Experience working with U.S.-based B2B agencies or clients in manufacturing, professional services, or SaaS verticals.
Not required but helpful: Meta Blueprint Certification and/or LinkedIn Marketing Certification.
Basic graphic design skills (Canva, Figma, or Adobe Creative Suite) for quick ad creative iterations.
Understanding of SEO and content marketing principles and how paid and organic strategies complement each other.

How To Apply
Send your resume, a brief cover letter, and 1–2 portfolio examples of B2B paid social campaigns you’ve managed to ---------- include metrics that demonstrate your impact (leads generated, cost-per-lead, ROAS, etc.). We’d love to see what you can do.

SKILL REQUIREMENT

Facebook Ads LinkedIn Marketing Meta Business Suite

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Paid Ads Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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